Wendy Hernandez

I’m a Strategic Marketing Specialist with 10+ years of experience in digital marketing, technical content creation, and research. I’m known for managing end-to-end marketing campaigns and coordinating cross-functional operations across hospitality, technology distribution, and finance. In Dubai, I strengthened brand reputation by leading initiatives that won the 2023 Arabia CSR Awards—Hospitality Sector. I also relaunched loyalty program activity to drive long-term engagement and retention, pairing it with integrated digital strategy (SEO and Google Ads) that improved keyword search by 30% and maintained a consistent 98% website engagement rate. I’ve driven measurable business outcomes through data-guided promotion and demand capture. At Dream Spa Investments LLC, I re-established B2B partner relationships across 16 branches and delivered 50% revenue growth by combining social media advertising with promotion strategies, while SEO and Google Ads improved sales performance for smaller branches by 30%. I bring multichannel execution depth—B2B LinkedIn marketing and community management, multiformat content (blogs, print materials, online brand promotions), and graphic design for performance-ready assets. Beyond marketing roles, I’ve applied research and communications strengths from my work as a Science Research Specialist, including co-authoring a technical book and translating complex solutions into accessible content.