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Global E-commerce Manager

Global E-commerce Manager at Piaggio Group, growing four D2C stores by 30% YoY.

ItalyGlobal E-commerce Manager at Piaggio Group

Experience

Global E-commerce Manager
Manage P&L, margin optimisation, and demand planning across 4 D2C stores, delivering +30% YoY revenue growth. Direct an E-commerce Specialist and execute a 4-year strategic growth plan.
P&L managementdemand planningE commerce StrategySEOCROCRMDigital MarketingTeam Leadership
EMEA E-commerce Manager
Boosted EMEA contribution margin by 32% and delivered 6% average annual revenue growth. Achieved 85% product sell-through and improved ROAS by 30% through full-funnel marketing collaboration.
E commerce StrategyP&L managementCROSEOCRMDigital MarketingForecastingTeam Leadership
E-commerce Manager
Drove 16% YoY sales growth by developing a new commercial strategy and leading a website migration and UX revamp. Implemented A/B testing and CRM strategies to optimise email conversions.
E commerce StrategyA B TestingCRMUXWebsite MigrationCustomer Service
Affiliation & E-commerce Specialist
Launched the Italian Affiliation & E-commerce business unit, scaling monthly B2C sales by an average of 30%. Developed a 3-year business plan and managed cross-border collaborations.
Affiliate MarketingEcommerceBusiness PlanningDigital CampaignsCross Functional Collaboration
Digital Marketing & Content Specialist
Responsible for digital marketing strategy focused on user acquisition and retention, managing a team of 2 digital specialists and press agencies. Also responsible for UX and content within the app.
Digital MarketingUser AcquisitionRetentionUXContent StrategyTeam Management

Education

London College of Fashion
Postgraduate Certificate in Fashion & Lifestyle Journalism from London College of Fashion, completed from 2016 to 2018.
Postgraduate Certificate in Fashion & Lifestyle Journalism from London College of Fashion, completed from 2016 to 2018.
FASM
Bachelor's degree in Fashion Design from FASM, São Paulo, Brazil, completed from 2014 to 2015.
Bachelor's degree in Fashion Design from FASM, São Paulo, Brazil, completed from 2014 to 2015.

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Experience

Global E-commerce Manager

Manage P&L, margin optimisation, and demand planning across 4 D2C stores, delivering +30% YoY revenue growth. Direct an E-commerce Specialist and execute a 4-year strategic growth plan.

P&L managementdemand planningE commerce StrategySEOCROCRMDigital MarketingTeam Leadership

EMEA E-commerce Manager

Boosted EMEA contribution margin by 32% and delivered 6% average annual revenue growth. Achieved 85% product sell-through and improved ROAS by 30% through full-funnel marketing collaboration.

E commerce StrategyP&L managementCROSEOCRMDigital MarketingForecastingTeam Leadership

E-commerce Manager

Drove 16% YoY sales growth by developing a new commercial strategy and leading a website migration and UX revamp. Implemented A/B testing and CRM strategies to optimise email conversions.

E commerce StrategyA B TestingCRMUXWebsite MigrationCustomer Service

Affiliation & E-commerce Specialist

Launched the Italian Affiliation & E-commerce business unit, scaling monthly B2C sales by an average of 30%. Developed a 3-year business plan and managed cross-border collaborations.

Affiliate MarketingEcommerceBusiness PlanningDigital CampaignsCross Functional Collaboration

Digital Marketing & Content Specialist

Responsible for digital marketing strategy focused on user acquisition and retention, managing a team of 2 digital specialists and press agencies. Also responsible for UX and content within the app.

Digital MarketingUser AcquisitionRetentionUXContent StrategyTeam Management

Education

London College of Fashion

Postgraduate Certificate in Fashion & Lifestyle Journalism from London College of Fashion, completed from 2016 to 2018.

FASM

Bachelor's degree in Fashion Design from FASM, São Paulo, Brazil, completed from 2014 to 2015.