Veronica Varini

Marketing & Communications Adjunct Professor

Teaches Marketing & Communications for the Management Bachelor's Program, bridging strategic theory with real-world application.

Marketing and Sales Manager

Leads marketing and sales for a SaaS ed-tech company, owning brand strategy, go-to-market execution, PR, and commercial conversion. Drove lead acquisition growth, secured earned media, and built a cohesive brand across customer touchpoints.

Brand StrategyGo To MarketPRCRMSegmentationNurture FlowsBudget PlanningKPI TrackingTeam Leadership

Brand Manager

Owned P&L for the luxury brand, leading full brand transformation, e-commerce strategy, and commercial growth. Grew revenue by 350% in 18 months and improved margins through pricing and product portfolio redesign.

Brand StrategyEcommerceP&L managementPricingProduct PortfolioTeam LeadershipCustomer Retention

Marketing & Communications Manager LATAM

Led marketing and communications across LATAM for an automotive SaaS platform, building regional strategy and collaborating with teams across 6 countries. Improved lead conversion by 20% YoY through demand-generation and partnerships.

Marketing StrategyDemand GenerationPartnershipsIntegrated CampaignsBudget ManagementTeam Leadership

National Marketing Analyst

Improved budget efficiency by monitoring regional performance and reallocating funds. Managed key partnerships and national marketing KPIs to support sales.

Budget ManagementPartnershipsKPI TrackingMarketing Analytics

Brand & Marketing Coordinator

Planned and executed regional marketing and brand campaigns across 3 brands, leading events and trade shows. Built brand identity guidelines and systems for the corporate group.

Brand CampaignsEvent PlanningTrade ShowsBrand IdentityPR