Tyrel De Chalain

Experience

1. Marketing Director

   Owns marketing for four products across France and Mauritius, including positioning, brand, and go-to-market. Launched and rebuilt company websites and automated marketing workflows.

   PositioningBrand StrategyGo To MarketSEOContent MarketingWorkflow AutomationCRMBrevoAI SystemsAffiliate MarketingMarket ResearchProduct Specification

2. Founder

   Founded and runs a growth agency for startups and B2B brands, delivering SEO, content, and marketing strategies. Built automation systems and a management platform for gyms and pilates studios.

   Growth StrategySEOContent MarketingWorkflow AutomationAI WorkflowsCRMProspectingGA4Google Tag ManagerGoogle AdsSEMrushAhrefsDataForSEOOutscraperHubSpotSalesforceMarketoBrevo

3. Branding Executive

   Rank Group plc

   Ran brand launches end to end across a portfolio of up to ~120 online casino brands, including positioning, design, influencer campaigns, PPC, social media, SEO, and email. Raised lead quality 30%+ and improved conversion through omnichannel strategy redesign.

   Brand LaunchPositioningDesignInfluencer MarketingPPCSocial MediaSEOEmail MarketingOmnichannel StrategyAffiliate MarketingConversion Rate Optimization

4. Customer Retention Executive

   Rank Group plc

   Grew revenue 60%+ across 63 casinos through rebranding and retention campaigns. Designed gamified real-money prize and promotion structures adopted across all the group's casinos.

   Retention MarketingRebrandingGamificationCampaign ManagementRevenue Growth

5. Marketing and Data Analyst

   Rank Group plc

   Aggregated and analysed consumer data across 200+ casinos to help the marketing team build strategy and market forecasts.

   Data AnalysisConsumer DataMarket ForecastingMarketing Strategy

6. Marketing Assistant

   Supported the marketing lead in prospecting and closing sales.

   ProspectingSales SupportMarketing Support