Tsinde Chibwana

At Isidore Farms Ltd., I lead sales and marketing, supervise farm workers, and organise day-to-day operations. I set up shared bookkeeping and farm management apps so the team can record finances and planting in one place, and I’m planning the farm’s first social media channels using my MBA findings. At the Ministry of Foreign Affairs Malawi, I drafted speeches, talking points, memos, reports, and country briefs for senior officials. I also served as liaison officer for visiting foreign delegations and official summits, coordinating protocol and logistics. At TILITONSE FOUNDATION, I organised conferences and partner events, reviewed and scored grant proposals, and represented the Foundation in meetings with grant partners, NGOs, and civil society organisations. I also sourced service providers and supported HR and administrative work. I’m completing an MBA at ESAMI, with a dissertation on social media marketing and SME performance in Lilongwe. My research found that sales gains came mainly from direct customer engagement rather than follower counts, with different platforms serving different purposes.