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Sumedha Sehgal
Open to opportunitiesCommunications Specialist
I build PR, behaviour-change, and social media campaigns that engage communities and grow impact.
IndiaCommunications Specialist at Tata Trusts
About
At Tata Trusts, I led behaviour change communication strategy for regenerative agriculture across Punjab, creating campaigns, tools, messaging, events, and stakeholder reports.
I've also delivered healthcare communications at Dayanand Medical College & Hospital, built media and PR foundations as a journalism lecturer, and reported stories published in Hindustan Times and Times of India.
I combine PR and media relations with social media management, SEO, content strategy, analytics, and brand storytelling to create communication that reaches people and drives measurable results.
Experience
Communications Specialist
Developed and implemented a comprehensive Behaviour Change Communication (BCC) strategy to promote regenerative agriculture practices across Punjab. Managed end-to-end communication campaigns and established relationships with media outlets, influencers, and community-based organisations.
Behaviour Change CommunicationCampaign PlanningMedia RelationsStakeholder EngagementEvent ManagementReporting
Public Communication Officer
Spearheaded development and execution of communication strategies to promote healthcare initiatives. Collaborated with internal teams and external stakeholders to ensure effective and timely dissemination of information.
Communication StrategyHealthcare Communication
Content Writer & SEO Intern
Created content for website and digital marketing initiatives. Implemented SEO strategies to improve online visibility and website traffic.
Content Writing
Education
Punjab Agricultural University
Master of Journalism and Mass Communication degree from Punjab Agricultural University.
Kanya Maha Vidyalaya
Bachelor of Arts in English (Honors) degree from Kanya Maha Vidyalaya, GNDU.