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Smaran User
Looking for a jobGraduate Assistant
Account Manager at Odigma who directed full-funnel marketing strategy and used analytics and AI automation to improve campaign efficiency.
United StatesGraduate Assistant at Indiana University of Pennsylvania
About
At Odigma, I directed full-funnel marketing strategy across digital channels and partnered with a 16-member cross-functional team on strategic goals and revenue growth. I used analytics and AI-driven automation to optimize conversion funnels, lead quality, and campaign efficiency.
At dentsu, I managed programmatic campaigns across global markets, using campaign data to guide optimization and reporting. I’m currently pursuing an MBA in Business Analytics at Indiana University of Pennsylvania, where I’m sharpening my thinking on AI-powered decision-making and go-to-market strategy.