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Rômulo Lolico
Open to opportunitiesSocial Media & Go-to-Market
Web3 Growth & Community Lead designing data-driven acquisition, retention, and ecosystem growth systems.
BrazilSocial Media & Go-to-Market at Clybo
About
I’m looking to design and scale Web3 growth and community systems: data-driven acquisition, retention, incentives and go-to-market execution. I build playbooks and automation flows that connect product strategy to long-term ecosystem adoption.
I’m a Web3 Growth and Community Lead with 8+ years building growth systems for Web3 products. I work at the intersection of product, community, and go-to-market, designing scalable market architectures across DeFi, Layer 1/2, infrastructure, and consumer crypto.
My track record includes 30+ Web3 projects shipped and leading community ops from early stage to market expansion. I design consumer crypto growth architectures connecting product, incentives, and distribution through data-driven processes, automation flows, and repeatable frameworks, so communities scale with real engagement and long-term retention.
Experience
Social Media & Go-to-Market
Partner with the founder on the Portuguese and Spanish go-to-market plan for a sports club SaaS in Spain, with competitor research. Run social media on Instagram, LinkedIn and X, publish the product's 62 help videos on YouTube, and set up a daily competitor radar delivered to Telegram.
Co-founder
Own the go-to-market for a native ad network on Telegram: negotiating with bot and channel owners, setting commercial terms and building supply before demand. Shipped a platform that automates native, banner, reward and broadcast ad formats.
Founder
Built and manage an audited network of 850+ crypto creators across LATAM, South Korea and the CIS, with on-chain attribution per creator, so KOL budgets can be measured, compared and repeated.
Web3 Growth & Community Consultant
Designed and executed growth and community systems for Web3 products: user acquisition, retention and ecosystem expansion. Built go-to-market plans, incentive mechanics and automation flows that scaled communities from early stage to thousands of active members, with repeatable playbooks across DeFi, infrastructure and consumer crypto.
Community & Marketing Operator
Supported multiple Web3 projects across DeFi, NFT, GameFi, and L1/L2 ecosystems as an execution partner, running day-to-day community operations and marketing coordination. Maintained community health by implementing moderation systems, escalation workflows, and community playbooks during high-volume periods.
Community OperationsGrowth Marketing
Education
UNIFATEC
MBA in Marketing Management and Growth Strategies at UNIFATEC, 2021 to 2025.
MBA in Marketing Management and Growth Strategies at UNIFATEC, 2021 to 2025.
Faculdade Unina
Lato sensu specialization in Neurolearning at Faculdade Unina, 2016 to 2019.
Lato sensu specialization in Neurolearning at Faculdade Unina, 2016 to 2019.
Faculdade da Aldeia de Carapicuíba (CEALCA)
Licentiate degree in Pedagogy at Faculdade da Aldeia de Carapicuíba (CEALCA), 2012 to 2015.
Licentiate degree in Pedagogy at Faculdade da Aldeia de Carapicuíba (CEALCA), 2012 to 2015.
Universidade Metodista de São Paulo
Bachelor's degree in Philosophy at Universidade Metodista de São Paulo, 2008 to 2011.
Bachelor's degree in Philosophy at Universidade Metodista de São Paulo, 2008 to 2011.