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Content Coordinator, LATAM
Content and marketing professional with 13 years of experience across content strategy, copywriting, CRM, localization and LATAM campaigns.
BrazilContent Coordinator, LATAM at ARRiSE
Owns the LATAM content operation for a global iGaming supplier, including brand voice, campaign copy, product launch material, and market adaptation across Portuguese, Spanish, and English. Coordinates with marketing, product, legal, and local commercial teams to ensure compliance and brand consistency.
Content Strategy
Created campaign concepts, video scripts, and promotional copy across social, CRM, paid, and on-site channels for a Brazilian betting brand. Rebuilt the tone-of-voice guide and iterated messaging based on performance data.
CopywritingCampaign ConceptsVideo ScriptsPromotional CopySocial MediaCRMPaid MediaTone of VoicePerformance Metrics
Adapted product and marketing content from English into Brazilian Portuguese, focusing on cultural reference, regulatory wording, and player-facing tone.
LocalizationCopywritingBrazilian PortugueseCultural AdaptationRegulatory ComplianceContent Marketing
Built CRM and email lifecycle programmes end to end, including segmentation, journey copy, promotional calendar, and reactivation flows.
CRMEmail MarketingLifecycle MarketingSegmentationJourney CopyPromotional CalendarReactivation Flows
Managed day-to-day communication channels and produced campaign content for a fast-growing online gaming brand, using channel data to guide content decisions.
MarketingCommunication SkillsCampaign ContentChannel ManagementData Analysis
Wrote conversion-focused copy for a global education brand across paid ads, email, landing pages, web, and social, adhering to a multi-market brand system.
CopywritingConversion Rate OptimizationPaid AdsEmail MarketingLanding PagesWeb ContentSocial MediaBrand Guidelines
Handled entertainment marketing for a major cinema chain, including release campaigns, social content, paid media, influencer partnerships, and PR for premieres.
Digital MarketingEntertainment MarketingCampaign ManagementSocial MediaPaid MediaInfluencer PartnershipsPR
Created social and CRM copy for a major international airline, including segmentation work for loyalty and executive aviation communication.
CopywritingSocial MediaCRMSegmentationLoyalty ProgramsCorporate Aviation
First role, front line, learning how people read written communication.
Customer ServiceCommunication Skills
Certificate in Copywriting Essentials from CIM - The Chartered Institute of Marketing, completed in 2022.
Certificate in Copywriting Essentials from CIM - The Chartered Institute of Marketing, completed in 2022.
Certificate in Customer Experience: Expert Strategies from the Rochester Institute of Technology, completed in 2020.
Certificate in Customer Experience: Expert Strategies from the Rochester Institute of Technology, completed in 2020.
Certificate in Marketing & Publicity Management from the University of Virginia, completed in 2019.
Certificate in Marketing & Publicity Management from the University of Virginia, completed in 2019.
Bachelor's Degree in Marketing from Anhembi Morumbi University, completed in 2017.
Bachelor's Degree in Marketing from Anhembi Morumbi University, completed in 2017.