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Putra Asy'ari
Open to opportunitiesPromotion Intern
I grow brands through data-led social media, PR, and short-form content.
IndonesiaPromotion Intern at Sumitomo Electric Industries
About
I've delivered end-to-end promotion and PR work for Sumitomo Electric Industries in Osaka, producing training-facility video profiles and testimonials that increased utilization by more than 25% in June and 40% in July 2026.
Across Berangkat.id, Repack.id, and Kopinang Indische Koffie, I've researched trends, planned and produced content, managed TikTok, Instagram, YouTube, and paid campaigns, and tracked results through platform analytics, Excel, Tableau, and Sprout Social. My work contributed to 400% TikTok reach growth, 40–60% campaign reach growth, and 180% product-launch sales achievement.
I've also led PR and communications teams through Hills PR, XTENTION, Gadjah Lampung, and HIMAVI UGM—building partnerships, running large-scale campaigns, and growing digital communities.
Experience
Promotion Intern
Selected as 1 of 1,000+ global applicants for the Sumitomo Electric Global Internship Program. Spearheaded end-to-end promotion and PR strategy for the training facility, including hypothesis setting, testing, PR proposal formulation, and creating standard manual guidelines. Produced video profiles and testimonials, driving facility utilization growth by >25% in June and >40% in July 2026.
PR StrategyVideo ProductionContent CreationHypothesis Testing
Social Media Marketing Intern
Conducted ongoing US & Europe market research using FastMoss, TikTok Creative Center, Social Blade, Sprout Social to identify trends and content opportunities. Managed end-to-end social media execution across TikTok, Instagram, and YouTube, including planning, publishing, and optimization. Produced 30+ short-form and feed contents for 3 months aligned with platform analytics and audience insights.
Market ResearchSocial Media ManagementContent CreationAnalyticsFastmoss
Education
Universitas Gadjah Mada
Pursuing a Bachelor of English for Public Relations with a GPA of 3.64/4.00, combining public relations theory with professional English communication.