Purvi Thacker

Consultant, Communications & Social Strategy — Health & Wellness

Zeno Group

Senior Manager, Content and Digital Communications

Pfizer

Lead governance and execution of comprehensive integrated organic, paid, earned, and sponsored content strategies across corporate digital and social platforms. Developed impactful end-to-end narratives and messaging spotlighting science (R&D), ESG and critical global health initiatives for audiences including HCPs, patients, investors, and policymakers. Partnered with senior leaders to develop br

Multimedia Journalist - Freelance

Reported and written for leading global outlets including BuzzFeed News, The New York Times, TIME, Travel + Leisure, The Guardian, Al Jazeera English, VICE News, Quartz, Al Jazeera America, The Times of India, The Express Tribune etc

Global Health Fellow

Save the Children US

Selected as one of four Pfizer ambassadors to work on a crucial healthcare access project for Head Start children in rural communities, with a focus on lead testing, dental care, and immunizations.

Senior Web Content Strategist

Drove comprehensive content strategy and messaging frameworks to advance brand objectives, translating proprietary technologies and thought leadership int accessible narratives optimized for target audiences.

Lead, Social Strategy and Partnerships

Digital Producer, On Platform

CNN

Executed cross-platform site programming for breaking news, developing real-time narrative strategies based on audience engagement analytics to optimize performance. Launched and optimized the first CNN News App, leveraging real-time metrics to test and refine video and text content based on trending topics across social and web platforms. Partnered with UX, design, and development teams to shape

Social Media Editor/ News Curation Editor

BuzzFeed

Oversaw weekend social publishing for breaking news across app, alerts, and homepage, curating complex stories into platform specific messaging.

Senior Writer/Reporter

Women in the World/The New York Times

Reporter/writer for the new digital platform in collaboration between Tina Brown and The New York Times.

Corporate Communications and Media Relations Lead

Managed media relations, including press releases, outreach plans and timely responses to media inquiries.

Social Media Consultant

Committee to Protect Journalists

Managed weekend social publishing for four accounts including spearheading social media strategy for press freedom reports.

Consultant, UN Web TV

United Nations

Managed breaking news reports and live tweets for the UN Webcast Twitter feed (@UNWebcast). Delivered daily live and on-demand video coverage of the UN General Assembly through UN TV’s content management system.

Senior Reporter/ Lead Editor

Reported over 250 stories, managed special reports and freelancers and edited supplements for a national audience.