Priyanshi Rastogi

I’m a digital marketing and product marketing professional who blends social media, content strategy, and brand communication with data-driven decision-making. I focus on driving audience growth, improving engagement rates, and supporting product launches through clear messaging and performance insights. Most recently, as a Social Media Marketing & Content Strategist, I increased Instagram engagement from 8.2% to 18% in 3 months by planning reels, carousels, and monthly content calendars. I managed Instagram, Facebook, and LinkedIn using Meta Business Suite, and I led influencer collaborations that delivered strong organic reach. In product marketing roles, I translated product features into consumer-focused messaging and supported go-to-market strategy through educational, storytelling-led content. I also conducted competitor and market research to identify messaging gaps, then tracked campaign performance to refine positioning and content insights. My foundation includes SEO and content optimization work—keyword research, on-page/off-page SEO, and analytics-informed improvements—along with hands-on campaign projects like Google Search Ads and startup go-to-market planning. I thrive in cross-functional environments where structured communication and analytical thinking turn strategy into measurable results.