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CRM Manager (Latam)
CRM Manager at Novibet, shaping player segmentation and personalized campaigns across email, SMS, and push.
SpainCRM Manager (Latam) at Novibet
Responsible for customer segmentation, retention strategy, personalized communication, and campaign management across multiple channels.
Customer SegmentationRetention StrategyPersonalized CommunicationCampaign Management
Supported local teams in building, testing, and executing CRM campaigns for Sportsbook and Casino products, driving engagement and retention.
CRM CampaignsSportsbookCasinoCross SellingRetentionMonetization
Executed and coordinated marketing campaigns, monitored performance, provided feedback, and trained new joiners.
OptimoveIBM UnicaExactTargetTextLocalOther LevelsIndigo PushReal Time EmailReturn Path
Planned, executed, analyzed, and optimized CRM and promotional activities to increase customer satisfaction and engagement.
OptimoveOther LevelExactTargetSalesforce Marketing CloudIBM UnicaHTMLReturn Path
Executed all customer communication campaigns across channels for Party and GD labels, including email, SMS, and in-client banners.
HTMLIBM UnicaStrongMailExactTargetReturn PathDreamweaver
Managed all member marketing and operational emails execution under the Poker brand and provided in-depth reporting.
HTMLDreamweaverStrongMailMicrosoft Frontpage
Developed the consumer side of the business by implementing email marketing campaigns, coordinating dispatch, and monitoring deliverability.
HTML CSSDreamweaverSilverpopMicrosoft Frontpage
Bachelor's degree in Computer System Analysis (IT) from Universidade Paulista, completed in 1999.
Bachelor's degree in Computer System Analysis (IT) from Universidade Paulista, completed in 1999.