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Mariangelica Gutierrez
Open to opportunitiesPaid Media & Performance Strategist
Paid Media & Performance Strategist at DELTA Flow, turning customer insights into campaigns that drove 477 purchases for ZULKI.
ArgentinaPaid Media & Performance Strategist at DELTA Flow
Experience
Paid Media & Performance Strategist
Design and execute paid media strategies and creative tests for ecommerce and B2B/B2C lead generation. Translate customer insights into messaging angles, hooks, copy, video scripts, and ad concepts.
Meta AdsGoogle AdsTaboolaCreative StrategyVideo ScriptingA B TestingGoHighLevelCRMUTMsConversion Events
SSR Paid Media & Growth Marketing Analyst
Managed Meta Ads, Google Ads, and Taboola campaigns for ecommerce and WhatsApp Business conversions. Oversaw USD 10,000+ monthly spend across four ad accounts and launched paid advertising in Paraguay from scratch.
Meta AdsGoogle AdsTaboolaEcommerceWhatsApp BusinessGoogle AnalyticsLookerExcelUTMsPixelCampaign Management
Digital Marketing & Paid Media Analyst
Worked with clients in fragrance, esports, agriculture, telehealth, ecommerce, and fintech. Coordinated paid campaigns on Meta and Google Ads and influencer/UGC strategies for Perfumes PREMIÉ.
Meta AdsGoogle AdsInfluencer MarketingUGCMarket ResearchCustomer PersonasCampaign Coordination
Paid Media & Social Lead
Co-organized the social media team and trained four team members. Implemented Meta lead generation campaigns, optimized performance through A/B testing, and produced campaign reports.
Meta AdsLead GenerationA B Testingteam trainingCampaign ReportingSocial Media Management
Junior Paid Media Specialist
Managed campaigns for two clients across Google Search, Shopping, Google Merchant Center, and Meta Ads. Configured Meta Business Manager and analyzed campaign metrics.
Google AdsGoogle ShoppingGoogle Merchant CenterMeta AdsMeta Business ManagerCampaign ManagementData Analysis
Community Manager
Built and managed a Facebook community that reached 60,000 followers in one year, using analytics and Business Manager.
Community ManagementAnalyticsMeta Business Manager
Founder
Managed sales, customer service, social media, and content creation for a personal venture.
SalesCustomer ServiceSocial Media ManagementContent Creation
Social Media Manager
Managed social media and local paid campaigns for a hair salon, generating over 60 booked appointments.
Social Media ManagementLocal AdvertisingCampaign Management
Education
Universidad Nacional de Lomas de Zamora
Pursuing a Bachelor's Degree in Public Relations with evening classes, expected to continue as of 2026.
Pursuing a Bachelor's Degree in Public Relations with evening classes, expected to continue as of 2026.
CXL
Completed training on running efficient organic and paid B2B campaigns.
Felipe Vergara
Completed training on Meta Ads for Facebook and Instagram.
Google Skillshop
Earned Google Ads certifications in Search, Display, and Video.
Crecer con Google Scholarship Program & Junior Achievement
Completed training in Marketing and Google Ads through a scholarship program.
Capacitarte
Completed courses in sales techniques, commercial strategies, and SME logistics management.
La Anunciación
Completed secondary school with a focus on communications.