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Luiz Goulart
Open to opportunitiesFounder & CEO
Entrepreneur | Senior GTM Executive | LATAM Expansion & Scaleups | Ex-SAP, Wrike, AT&T
BrazilFounder & CEO at TechPulse BR
About
I help international technology leaders and high-growth scaleups build, grow, and dominate their commercial presence across Latin America.
With 35+ years of executive leadership spanning SaaS, AI, Cloud Infrastructure, and Enterprise IT, I bridge high-level C-suite vision with ground-level GTM execution. My career is defined by building high-performing sales engines, negotiating complex multi-year enterprise contracts, and driving digital transformation across both B2B and public sector (B2G) markets.
Key Executive Achievements: • Scaled Wrike’s LATAM recurring revenue from $0 to $5M ARR in under 3 years across 7 countries. • Maintained 145% average quota attainment over 12 consecutive quarters through consultative selling methodologies. • Structured and closed an $8M multi-year B2G deal with a Brazilian federal ministry—the largest LATAM government deal of the year for ASG Software. • Led 40% YoY public sector growth for SAP by positioning enterprise ERP and Business Intelligence as critical infrastructure.
Core Expertise: Go-To-Market (GTM) Strategy | LATAM Market Entry & Scaleup | ARR/MRR Growth | Enterprise SaaS & Cloud | AI & Generative AI Solutions | B2G Public Sector Procurement | Strategic Alliances & Channel Ecosystems | Account-Based Marketing (ABM) | C-Level Negotiations
Trilingual: Native Portuguese | Fluent English | Fluent Spanish
Experience
Founder & CEO
Founder and CEO
Founded and lead a rewards and incentives firm focused on driving customer acquisition and retention through loyalty programs and fulfillment operations.
Loyalty ProgramsCustomer AcquisitionFulfillmentBusiness StrategyPartnerships