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Kartik Makhija
Open to opportunitiesDigital Marketing Operations
Digital marketing professional driving ROI with Google Ads, Meta Ads, and digital growth..
IndiaDigital Marketing Operations at Marsera Professional
About
I’m a results-driven Digital Marketing professional with a strong focus on performance, creative execution, and measurable ROI. I specialize in building and optimizing Google and social ad campaigns to increase conversions and revenue.
Experience
Digital Marketing Operations
Leading Digital Marketing Operations at Marsera Professional, I scale multi-channel PPC (Google & Meta Ads) for acquisition and retention. I optimize budgets to maximize ROI while analyzing KPIs, LTV, CPA, CPC, ROAS, CAC, and CPL. Through A/B testing on ad copy, creatives, and landing pages, deep market research, and cross-functional teamwork.
Digital Marketing Consultant
Developed and executed Google and social ad campaigns, increasing conversions by 30%. Created cross-platform creatives and managed content strategy across Instagram, Facebook, X, and Discord while optimizing ROI through ongoing performance analysis.
Google AdsConversion Rate OptimizationContent StrategyMidjourneyElevenLabsChatGpt
Google Ads Manager
Led Google Ads campaign development to drive targeted traffic and increase conversions and sales by 30%. Performed ROI analysis (CPA, CPS, CPL) and optimized ad spend while expanding client and affiliate opportunities by 20%.
Google AdsCPA CPS CPL AnalysisAffiliate MarketingExcel reportingConversion Rate OptimizationRevenue AnalysisClient Outreach
Social Media Manager
Designed and implemented social media strategies that increased brand awareness and engagement by 43%. Produced digital content for Instagram, Facebook, and Twitter, coordinated with designers for promotional assets, and supported growth via trend and influencer/blogger outreach.
Social Media StrategyInstagram MarketingFacebook MarketingContent CreationBrand AwarenessTrend ResearchBlogger Outreach
International Affiliate Operations
Managed affiliate networks and CRM relationships (Rakuten, Impact, ShareASale) and optimized affiliate campaigns across India, USA, and UAE. Improved SEO and site traffic by updating written website content in WordPress and increased conversions and rankings by 20%.
Affiliate CRM (Rakuten Impact ShareASale)WordPressSEO OptimizationEmail MarketingExcel reportingConversion Rate Optimization
Content Writer
Produced high-quality blog posts, articles, and website copy for multiple clients, using research to deliver informative and engaging content. Managed deadlines and maintained client communication to ensure satisfaction.
Content WritingSEO CopywritingResearchBlog WritingEditorial WritingClient Communication
Education
Google
Completed Google Analytics training with Google from June to July 2023.
Completed Google Analytics training with Google from June to July 2023.
Chandigarh Group of Colleges
Earned a B.Tech in Information Technology from Chandigarh Group of Colleges (May 2014–April 2018).
Earned a B.Tech in Information Technology from Chandigarh Group of Colleges (May 2014–April 2018).