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Senior Product Manager
Senior Product Manager at Poliedro Educação, integrating AI into essay correction and supporting more than 330k essays.
BrazilSenior Product Manager at Poliedro Educação
Spearheaded the strategy and integration of AI features into an essay correction platform to assist teachers and reduce time to feedback by 20%. Designed and launched the core end-to-end product flow for essay submission, grading, and pedagogical analytics in 9 months, from concept to production.
AIProduct StrategyProduct ManagementAnalyticsAgileRoadmapping
Led the incorporation of Adaptive Learning features into a gamified math learning product for elementary students, personalizing practice paths and boosting engagement by 25%. Conducted technical, operational, and user analysis to plan nationwide infrastructure scaling of the essay correction platform.
Product ManagementData AnalysisAgileRoadmappingSQLA B Testing
Owned FlutterVision, a Computer Vision-powered DevTool that turns UI mockups into Flutter code, accelerating UI development by 5x. Prepared and curated a scalable dataset of 20k+ UI assets, improving the accuracy of code generation.
Product ManagementComputer VisionFlutterData AnalysisUXAgile
Developed the Go-To-Market and positioning strategy for developer-focused platforms, aligning messaging with target user pain points. Implemented funnel tracking and behavioral analytics to understand user drop-offs, improving product conversion by 45%.
Product MarketingGo To Market StrategyAnalyticsFunnel TrackingBehavioral Analytics
Designed and structured the Sales Development Representative (SDR) team from scratch, increasing overall commercial results by 40%. Improved lead-to-opportunity conversion rate by 30% across target business segments.
Sales ManagementTeam BuildingLead GenerationConversion Rate Optimization
Led a four-person marketing team overseeing Inbound Marketing, Content Strategy, Branding, and Communication campaigns. Increased qualified inbound lead generation by 150% and boosted digital channel conversion rates by 20% through integrated, data-driven campaigns.
Marketing ManagementInbound MarketingContent StrategyBrandingData Analysis
Bachelor's degree in Social Communication with focus on Advertising and Publicity.
Postgraduate degree (MBA) in Marketing.
Master's degree in Communication and Media Studies.
Course in Product Leadership and Product Discovery.
Course in Categorical Data Analysis.
Course in Data Science with R.
Courses in Statistics with R, Google Data Studio, Statistics II, and SEO (Advanced).
Profile sourced from Himalayas.