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Strategic Marketing Lead
I build global B2B growth strategies that improve acquisition, conversion, and marketing execution.
United StatesStrategic Marketing Lead at Siemens Energy
Developed and implemented global B2B marketing strategy for Grid Technologies, aligning demand generation and go-to-market initiatives across three regions. Led a global team of 7 marketing specialists and managed a million-dollar budget.
Marketing AutomationMarketing CloudDemand GenerationGo To Market StrategyEvent MarketingKPI DesignBudget ManagementTeam Leadership
Created and executed growth marketing strategy to drive vertical penetration across eight B2B segments. Improved marketing ROI through performance analysis and data-driven decision-making, increasing MQL-to-SQL conversions by 14.5% YoY and reducing cost per lead by 13% YoY.
Growth Marketing
Completed a course in Digital Marketing at Escola de Propaganda e Marketing in 2015.
Completed a course in Digital Marketing at Escola de Propaganda e Marketing in 2015.
MBA in Marketing and Branding from Business School of São Paulo (BSP) from 2014 to 2015.
MBA in Marketing and Branding from Business School of São Paulo (BSP) from 2014 to 2015.
Completed a course in Product Marketing at Escola de Propaganda e Marketing in 2012.
Completed a course in Product Marketing at Escola de Propaganda e Marketing in 2012.
Bachelor of Arts in Public Relations from Faculdade Cásper Líbero from 2004 to 2008.
Bachelor of Arts in Public Relations from Faculdade Cásper Líbero from 2004 to 2008.
Created and executed product marketing strategy supporting pipeline growth through targeted demand generation and sales enablement. Executed campaigns in HubSpot and Salesforce, tracking full-funnel performance and optimizing conversion rates.
Product MarketingDemand GenerationSales EnablementHubSpotSalesforceContent MarketingEmail MarketingPPCPaid SocialMarketing Automation
Planned and executed multichannel product marketing campaigns for auto, home, and health insurance. Managed social media and implemented organic growth strategy through marketing content for platforms such as Facebook, LinkedIn, and X.
Product MarketingMulti channel CampaignsContent MarketingDigital MarketingAdvertisingSocial MediaOrganic GrowthBrand Strategy
Coordinated marketing activities for a telecommunications company.
Coordinated marketing activities for a diagnostics company.
Profile sourced from Himalayas.