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Growth Lead
Growth Lead at Softcommerce expanding its e-commerce agency into Portugal, with campaigns delivering 31x ROAS on Google Ads and 22x on Meta.
BrazilGrowth Lead at Softcommerce
Leading the agency's expansion into Portugal, owning the growth roadmap for client e-commerce stores, and running full-funnel paid media against ROAS and CPA targets.
Google AdsMeta AdsPerformance MaxCROA B TestingGA4GTMN8nProduct FeedMerchant Center
Led a team of 5 performance marketers managing 45 client accounts, designed a career plan and certification path, and built automation and AI solutions for budget pacing and customer service.
Team ManagementGA4GTMLooker
Owned client portfolios end to end including SEM, paid social, remarketing, influencer, CRO, A/B tests, SEO, and email, and ran technical mentoring sessions for performance marketers.
SEMPaid SocialRemarketingInfluencer MarketingCROA B TestingSEOEmail Marketing
Built Power BI and Looker Studio dashboards for marketing and sales KPIs, with ETL, APIs, and automations.
Power BILookerETLAPIsN8nMakeZapier
Managed key accounts Duloren, Bana Bana, and Jacuzzi with around BRL 1M/month in media spend, handling media strategy, budget allocation, and client presentations.
Media StrategyBudget allocationClient PresentationsGoogle AdsMeta Ads
Ran the mandatory onboarding program PERETTO STAR EXPERIENCE for every new hire and mentored the team.
OnboardingTrainingMentorship
Ran campaigns on Meta, Google, LinkedIn, Pinterest, Bing, Taboola, and Criteo, and implemented tags and conversion tracking.
Meta AdsGoogle AdsLinkedIn AdsPinterest AdsMicrosoft AdsTaboolaCriteoTag ImplementationConversion Tracking
Profile sourced from Himalayas.