Jason Adlman

I've grown Hibbett Sports' Rewards ecosystem to more than 20 million members across 1,000+ stores, e-commerce, and mobile applications. Loyalty member sales reached 70% of company revenue and exceeded $1B in annual transactions. I lead omnichannel retention through email, SMS, RCS, push notifications, direct mail, and event-triggered customer journeys. My RCS rollout increased revenue per message by 76%. I govern $6.5M in annual mobile messaging and direct-mail budgets, using attribution, CAC, CLV, and full-funnel performance to optimize investment. I use Snowflake SQL, GA4, Excel, and BI platforms to turn transactional data into growth roadmaps. Across my Hibbett career, I've led loyalty operations, customer insights, promotional strategy, and marketing analytics while mentoring analysts and coordinating cross-functional teams. I also bring earlier experience in inventory analysis, merchandise allocation, and retail operations.