Jackie Kirpalani

I've delivered CRM, lifecycle, and commercial marketing across Informa Markets and Informa Connect, supporting trade shows, professional training, and complex B2B portfolios in the GCC. For WHX Dubai, I executed multi-channel CRM campaigns spanning email, digital, and paid social to re-engage exhibitors and acquire new visitors. I build automated journeys, audience segments, lead-scoring models, and performance reporting using Oracle Eloqua, Adestra, HubSpot, GA4, and advanced Excel. My retention work covered 500+ training products, increased overall email engagement by 22%, and included a repeat-buyer intelligence report across 14 portfolios to focus targeted campaigns on high-value recurring buyers. My background also includes operations leadership at dnata and finance and audit work at Al Shirawi Group, bringing commercial discipline, data governance, and budget accountability to marketing decisions. I now provide independent marketing audits, digital performance reviews, and go-to-market recommendations for B2B events, energy, and professional services clients.