Irma Mulyana

At FANDOM, I partnered with global entertainment, gaming and technology brands to turn commercial objectives into audience-led campaign strategies. I helped APAC clients connect with Western audiences through culturally relevant recommendations. I brought audience understanding, campaign performance and market context together to shape strategic recommendations before execution. I also worked with sales, creative, editorial and media teams on integrated proposals aligned with audience behaviour and platform capabilities. At Mahaka Group, I helped build international partnerships and market development initiatives across sport and media. I worked with international organisations and local stakeholders to support market growth and strategic collaboration.