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Senior Social Media Manager
I lead AI-enabled social media, community, and marketing across global markets.
United Arab EmiratesSenior Social Media Manager at Careem
Leading global social media strategy for corporate channels, driving employer branding and B2B growth. Managing a global team of 35+ specialists across 10 markets and leveraging AI for operational excellence.
Social Media StrategyLinkedInEmployer BrandingB2B SalesGenerative AIChatGptGeminiDialogflowTableauSprinklrTeam ManagementData Analysis
Pursued a Bachelor of Science in Computer Information Systems at Hashemite University of Jordan from 2011 to 2016.
Pursued a Bachelor of Science in Computer Information Systems at Hashemite University of Jordan from 2011 to 2016.
Designed and customized social media strategies for over 10 markets, ensuring localized relevance while maintaining global brand consistency. Led crisis management and coordinated with cross-functional teams to protect brand reputation.
Social Media StrategyCommunity ManagementCrisis ManagementContent CreationStakeholder AlignmentMarket ExpansionUser Behavior Analysis
Managed social presence for premium brands like IKEA Jordan, Maserati Jordan, and Zain, driving awareness and sales. Generated bilingual content and provided data-backed recommendations using Socialbakers and Conversocial.
Social Media ManagementContent CreationBilingual ContentPerformance AnalysisSocialbakersConversocialBrand Awareness
Managed hardware and software support for RICS software to manage radio and TV broadcasting. Responsible for troubleshooting and installing critical broadcasting equipment and acting as Webmaster for station platforms.
Systems AdministrationHardware SupportSoftware supportTroubleshootingBroadcasting EquipmentWeb MasterDigital Management
Profile sourced from Himalayas.