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Senior Data Analyst
I build marketing and media analytics systems that improve reporting and efficiency.
United StatesSenior Data Analyst at Horizon Media
Streamlined and standardized input for CBS viewership data, reducing processing time by 70%. Developed and managed MSSQL database and ETL processes, and designed Tableau reporting dashboards.
MSSQLETLSnowflakeExcelTableauData VisualizationData Management
Conducted deep analysis of Verizon Wireless marketing, reducing mail pieces by 33%. Developed data flow, multi-touch attribution logic, and reporting dashboards in Tableau and Business Objects.
TableauBusiness ObjectsExcelData AnalysisMarketing AnalyticsData Visualization
Automated semi-annual client data collection, cutting processing time by 66%. Identified over $9.5M in duplicate payments through analysis of 2,500,000 medical bill reviews.
Data AnalysisAutomationExcelData Management
Developed and implemented a fully automated record match and consolidation system, minimizing duplicate marketing efforts. Created an in-house application to standardize and geocode address information.
Data ManagementAutomationgeocodingExcel
Profile sourced from Himalayas.