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Marketing Strategist
Brand Management professional with 5+ years of experience managing enterprise and growth-stage clients across B2B and digital marketing environments.
United StatesMarketing Strategist at IdeaNest Marketing
Customer Relationship ManagementContent Strategy
Managed end-to-end client accounts for enterprise brands including TATA, Interglobe, and PwC, overseeing campaign strategy and performance optimization. Developed PwC's ESG content strategy, boosting engagement by 20%, and managed influencer marketing for Oaksmith Gold Whisky.
Account ManagementCampaign StrategySEOSocial Media MarketingSEMrushMeta Business SuiteInfluencer MarketingPerformance Optimization
Spearheaded employer branding solutions for clients including Aditya Birla Group, Khatabook, and Viu. Grew Khatabook's LinkedIn following organically by 50,000+ in 3 months and contributed to 5 new client wins.
Social Media StrategyEmployer BrandingContent CalendarLinkedInVideo ProductionClient PitchesCross Functional Collaboration
Mapped target accounts to identify key decision-makers and analyze market trends. Secured 8 high-value enterprise clients, contributing to a 30% increase in annual revenue and strengthening long-term business relationships.
Account ManagementSales ProposalsContract NegotiationCustomer RetentionMarket AnalysisStrategic Planning
MBA in Marketing from Balaji Institute of Modern Management from 2017 to 2019.
MBA in Marketing from Balaji Institute of Modern Management from 2017 to 2019.
Bachelor of Commerce from Maharshi Dayanand Saraswati University from 2014 to 2017.
Bachelor of Commerce from Maharshi Dayanand Saraswati University from 2014 to 2017.