Juan Felipe Murcia

Corporate Communications Specialist

Teleperformance

Lead omnichannel communications across digital and physical touchpoints. Orchestrate email and SMS campaigns via Infobip and analyze performance via GA4, increasing referral program open rates from 35% to 50% with a 2–3% CTR. Draft bilingual messaging for IT and DO teams aligned with global policy.

Internal CommunicationsOmnichannel StrategyEmail MarketingSMS MarketingData AnalysisGoogle AnalyticsCopywritingCross Functional Communication

Comms & Culture Growth

Collaborated with the team to drive an 'AI-First' internal communications strategy. Executed cross-functional campaigns that scaled employee participation by 25% and increased the Employee Satisfaction Index by 15%. Integrated AI tools for content generation and monitored KPIs to ensure cultural cohesion in a high-growth environment.

Internal CommunicationsAIAI ToolsAI TrainingContent StrategyCulture ChangeData AnalysisKPI TrackingCross Functional Collaboration

Marketing & Comms Analyst

Led the Social Media Marketing strategy, creating content for digital platforms, Meta Ads, and print. Scaled the community by 5,000+ followers and achieved a 400% ROI in donations by analyzing funnel metrics. Managed content grids, copywriting, and trend hunting to maximize brand engagement and consistency.

Social Media MarketingContent StrategyContent CreationPaid MediaPaid MarketingCopywritingROI OptimizationDigital MarketingGraphic Design