Facundo Quiñones

Marketing Analytics Manager

Owns marketing analytics strategy and a EUR 35M annual Google Ads budget, covering acquisition, retention, measurement, and investment allocation. Shifted 15% of annual acquisition spend to upper-funnel channels using marketing mix modelling and incrementality testing.

Marketing AnalyticsGoogle AdsMarketing Mix ModellingIncremental TestingTeam LeadershipAI Assisted AnalyticsClaude Code

Team Lead, Data Analytics (Marketing)

Built the marketing analytics function from zero, establishing reporting, core data models, pipelines, uplift measurement, and an A/B testing framework. Enabled EUR 3M in annual Paid Social investment by building an incrementality framework using difference-in-differences, Bayesian structural time series, and synthetic controls.

Data AnalysisDBTSQLA B TestingIncrementalityBayesian Structural Time SeriesSynthetic ControlTeam Leadership

Team Lead, Data Analytics (Engagement)

Led a team of 4 product analysts covering acquisition, activation, retention, payments, and CRM. Reduced customer fraud and failed payments by 30% by identifying behavioural patterns across Stripe, PayPal, and Adyen transaction data.

Product AnalyticsFraud DetectionPaymentsStripePayPalAdyenA B TestingTeam Leadership

Team Lead, Data Analytics (Marketing)

Rebuilt marketing attribution for a EUR 20M annual budget across 15 European markets, creating a consistent measurement framework. Used attribution and LTV/CAC analysis to prioritise marketing investment after budget reduction.

Marketing AttributionLTV:CACData PipelinesLift MeasurementExperimentationTeam Leadership

Senior Data Analyst, Search Engine Marketing

trivago.com

Contributed to a EUR 16M increase in profitability in one year by shifting SEM strategy from growth to profitability. Moved 80% of Google and Bing spend to a new bidding algorithm, combining automated bidding with an updated attribution model.

Search Engine MarketingGoogle AdsBing AdsBidding AlgorithmsAttributionLookerAgile

Data Analyst, Search & Display Marketing

Despegar.com

Managed USD 16M in annual Search and Display spend across four markets for hotel and flight acquisition. Drove USD 60M in annual revenue through paid search and display campaigns.

Search MarketingDisplay AdvertisingCampaign AnalysisBudget ManagementRevenue Optimization