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Dominic Coballe
Open to opportunitiesVP, Brand Strategy
Heart of a designer, mind of an operator, hands of a builder
CanadaVP, Brand Strategy at Watermelon Ghost
About
Looking for a team that constantly ship. A place where I can continue my growth in brand, design and strategy.
Experience
VP, Brand Strategy
Consulting founding team on product development, go-to-market strategy for a Generative Engine Optimization (GEO) platform for hospitality brands. Using LLMs to identify patterns in brand visibility and building the systems that scale project management, creative production, relationship-building and business development. Fractional engagement.
Creative Director Consultant
Defining brand, advertising, marketing and content strategy for new luxury resorts and residences. Partnering with CMO and Sales to oversee pre-launch creative direction and content marketing. Used LLMs to turn creative briefs into digital and print templates used by cross-functional teams. Duties include Design, supplier management, account management and relationship-building.
Professor
Taught design software and UI/UX principles to 2nd and 3rd year design students. Mentored students in strategy, critical thinking and presentation skills.
Head of Experience
Built and led design team for a Y-Combinator startup. Shaped UX vision for IDE tools, delivering prototypes, design system, and framework. Collaborated with engineering, research, and marketing teams.
Chief Creative Officer
Launched brands in regulated markets in Canada/US/Europe. Oversaw design, content, marketing, partnerships, and budgets. Secured celebrity endorsements and event partnerships. Guided product development, manufacturing, and international expansion. Duties included relationship-building, account management, recruiting and business development.
Co-Founder
Co-founded lifestyle brand producing apparel, housewares, and art. 30+ unique product lines sold online and at retail internationally. Managed design, sales, retail, supply chain and marketing. Partnered with brands on co-marketing and organized community events.
Communication SkillsTeam BuildingUser Centered DesignProduct ConceptualizationDesign DirectionGo To Market StrategyThought LeadershipEcommerceProblem SolvingWeb DesignCommerceCustomer ExperienceDigital StrategyPoint of Sale (POS) SystemsBrand StrategyCreative Strategy
Education
Algonquin College