Diego Encabo

Co-Founder & Iberia Sales Director

Built and led commercial operations from scratch across Spain and Portugal, taking full ownership of distributor and partner network development, revenue portfolio, and P&L. Designed and executed end-to-end go-to-market strategy for a new market entry, building a B2B partner network with zero existing commercial infrastructure.

B2B SalesGo To Market StrategyP&L managementDistribution Network DevelopmentPartner OnboardingRevenue ForecastingPricing StrategyMargin OptimizationCross functional LeadershipFMCGRetail

Country Lead — Greece, Poland, Cyprus, Portugal

AB InBev

Senior sales leadership role managing distributor and B2B partner networks across four European markets simultaneously, with full revenue portfolio ownership. Managed a multi-million euro revenue portfolio, delivering outstanding YoY growth across all markets and exceeding all partner performance targets.

Distributor Network ManagementMulti Market LeadershipRevenue Portfolio ManagementAnnual PlanningGo To Market StrategyBudget ManagementCross Functional CollaborationRevenue ForecastingPartner Performance Evaluation

Country Sales Manager — Greece & Portugal

AB InBev

Drove significant revenue growth across distributor-led markets: Portugal +115% and Greece +35% (2021 vs. 2020), through strategic partner expansion, market penetration initiatives, and disciplined commercial execution. Built and led high-performing commercial teams across two international markets, establishing KPI frameworks and partner performance management processes.

Distributor Network ManagementRevenue GrowthMarket PenetrationTeam LeadershipKPI FrameworksPartner Performance EvaluationData Driven ReportingMarket AnalysisCompetitive Analysis

Expansion Area Sales Manager — Spain

AB InBev

Led a team of 8 Strategic Account Managers across Central and Northern Spain, designing and executing market expansion strategy across retail and distribution partner networks. Drove footprint growth across On Trade, Distribution and Cash & Carry channels, opening new partner accounts and increasing brand presence in underperforming territories.

Team LeadershipStrategic Account ManagementMarket ExpansionChannel ManagementBudget ManagementOn Trade and HospitalityDistributionCash and Carry

Wholesaler Manager — Madrid

AB InBev

Managed strategic distribution and retail partnerships in Madrid, leading joint business planning, partner performance reviews, and commercial negotiations to drive sustainable revenue growth. Developed sell-out strategies with the field sales team, supporting distributor reps in customer activation, promotional execution, and volume target delivery.

Distributor ManagementRetail PartnershipsJoint Business Plans (JBPs)Commercial NegotiationSell OutField Sales SupportPromotional execution

International Sales Manager — Iberia & Latin America

International sales leadership across two continents, spanning distributor and partner network management with full revenue ownership. Managed top retail and distribution partner accounts across Iberia, and led new market entry into Brazil through a local strategic distributor, delivering consistent revenue and margin growth.

International SalesDistributor Network ManagementNew Market Entrypartner identificationNegotiationOnboardingRevenue GrowthMargin GrowthRetail

Utilities Market Manager

Equifax

Responsible for the energy market developmetn in Spain (Iberdrola, Gas Natural, Union Fenosa...)