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Marketing & Communications Manager
Marketing & communications leader at Dance Umbrella of Ontario, exceeding advertising revenue targets and growing Oorja Danceworks’ digital community to 10,000+.
CanadaMarketing & Communications Manager at Dance Umbrella of Ontario
Lead integrated marketing and communications strategy for provincial and national programs, advocacy initiatives, and audience engagement. Oversee campaigns, editorial calendars, and external creative partners while exceeding revenue targets for advertising sales.
Integrated MarketingCommunications StrategyCampaign ManagementEmail MarketingSocial MediaPublic RelationsPrint CommunicationsAnalyticsStakeholder EngagementVendor Management
Founded and leads an internationally recognized South Asian dance organization, building it from inception into a thriving performance and education company. Developed brand identity, marketing strategy, and audience engagement, growing a digital community of over 10,000 followers.
entrepreneurshipBrand DevelopmentMarketing StrategyAudience EngagementContent CreationFundraisingPartnership DevelopmentProduction Management
Supported the national Slow Touring Project through strategic communications, stakeholder engagement, and knowledge mobilization. Coordinated live and virtual events and produced reports and promotional materials.
Communication SkillsStakeholder EngagementEvent CoordinationContent DevelopmentStorytellingReporting
Provided operational and communications leadership for one of Eastern Ontario's largest dance schools, managing communications for 300+ students and 20 staff. Led website redevelopment and improved parent engagement through streamlined digital updates.
Operations ManagementCommunication SkillsEmail MarketingMailchimpWebsite ManagementBudget TrackingEvent PromotionStakeholder Engagement
Led communications for national dance initiatives, conferences, and artist residencies. Developed campaigns across digital, website, email, and social media, and produced bilingual materials.
Communication SkillsCampaign ManagementDigital MarketingSocial MediaEmail MarketingBilingual CommunicationEvent Coordination
Completed a Postgraduate Diploma in Business Administration at York University in 2020.
Completed a Postgraduate Diploma in Business Administration at York University in 2020.
Completed a Certificate in Performing Arts Entrepreneurship at the University of Iowa in 2015.
Completed a Certificate in Performing Arts Entrepreneurship at the University of Iowa in 2015.
Earned a Bachelor of Arts in Dance from the University of Iowa in 2015.
Earned a Bachelor of Arts in Dance from the University of Iowa in 2015.
Profile sourced from Himalayas.