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Director of Marketing, Automation & AI
GTM engineer at TechCentera who built 30+ production AI workflows and cut lead response time from 60 minutes to 5.
PakistanDirector of Marketing, Automation & AI at TechCentera
Built the company's AI and automation function from scratch, owning the roadmap, tooling stack, and delivery process behind 30+ production workflows across marketing, sales, and operations. Designed end-to-end GTM systems connecting Salesforce, HubSpot, and Close with agentic prospecting and automated pipeline reporting, eliminating manual lead handling and saving 40+ hours per week.
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Owned end-to-end marketing strategy, campaign execution, and brand growth for international B2B audiences. Achieved a 23% conversion rate across lead generation campaigns at a $22 cost per lead, and managed paid search, paid social, and organic channels, improving CTR by 30%.
B2B Demand GenerationPaid SearchPaid SocialGoogle AdsMeta AdsLinkedIn AdsTikTokAdsMicrosoft AdsCROA B TestingLanding PagesEmail MarketingGA4LookerPipeline and Funnel DashboardsTeam LeadershipClickUpAsana
Managed social media marketing for 13+ agency clients across Facebook, Instagram, and TikTok, averaging 30% engagement growth. Built platform-specific content plans and campaign calendars that kept a multi-client portfolio on schedule.
Social Media MarketingFacebookInstagramTikTokContent PlanningMarketing CalendarClient Management
Led a marketing team of 7, coordinating content production, campaign delivery, and ongoing marketing activities. Grew orders by 50% through coordinated social, website, and campaign activity.
Team LeadershipContent ProductionCampaign DeliverySocial Media ManagementWebsite ContentBrand Consistency
Ran the university's marketing department and its digital campaigns, driving a 23% increase in student inquiries. Supported student recruitment and institutional brand awareness through promotional content and campaign execution.
Digital CampaignsStudent RecruitmentBrand AwarenessPromotional ContentCampaign ExecutionAudience Engagement
Planned social media strategy and health-focused campaigns for an online pharmacy, growing its audience by 40%. Developed educational and promotional health content that raised brand visibility and engagement.
Social Media Strategypublic health campaignsContent DevelopmentBrand VisibilityAudience Engagement
Ran Facebook and Instagram marketing for a travel agency, generating 200+ inquiries per month. Created content promoting tour packages, seasonal deals, and travel tips, tied directly to active promotions to drive leads.
Facebook MarketingInstagram MarketingContent CreationLead GenerationTravel Promotions
Completed the AI Generalist Program from Outskill in 2025.
Completed the AI Generalist Program from Outskill in 2025.
Completed an Associate Degree in Design & Marketing from Habib University Foundation in Karachi in 2022.
Completed an Associate Degree in Design & Marketing from Habib University Foundation in Karachi in 2022.
Completed Digital Marketing certification from DigiSkills in 2020.
Completed Digital Marketing certification from DigiSkills in 2020.
Completed high school with a focus on Engineering from PECHS College in Karachi in 2018.
Completed high school with a focus on Engineering from PECHS College in Karachi in 2018.
Completed schooling with a focus on Science from The Educators in Karachi in 2016.
Completed schooling with a focus on Science from The Educators in Karachi in 2016.