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Arnold Arbuis
Looking for a jobDigital Media Specialist
Paid media & performance marketing manager, 15+ years. Google, Meta, YouTube & programmatic at TBWA\Zeenah; ex-GeniusGroup.AI (remote).
OmanDigital Media Specialist at TBWA\Zeenah
About
I’m looking for a remote paid media, performance marketing or digital marketing manager role (full-time or contract) where I own Google, Meta and multi-channel campaigns end to end: strategy, budgets, testing, tracking and reporting, with accountability for ROAS, CPA and lead targets.
At TBWA\Zeenah, I own digital strategy, campaign planning, execution and reporting for clients across tourism, automotive, retail, banking, FMCG and telecommunications. I turn business objectives into channel plans with clear KPIs and recommend campaign and budget adjustments based on performance.
From 2021 to 2024, I managed growth and performance marketing at GeniusGroup.AI, running paid search, paid social, display and email campaigns for online sales and registrations. I managed budgets and tested creative, landing pages and targeting to improve conversion rates and reduce acquisition costs.
Earlier, at Oman Concept, I managed digital touchpoints including omanphone.net and owned website analytics and campaign reporting. My experience also includes SEO, PPC and web analytics, with a focus on the Omani and GCC digital landscape.
Experience
Digital Media Specialist
Own digital strategy, planning, execution and reporting for a multi-sector client portfolio including tourism, automotive, retail, banking, FMCG and telecommunications. Develop digital media strategies from client business objectives and convert them into detailed, channel-by-channel plans with clear KPIs.
Google AdsGoogle SearchDisplayDiscoveryYouTubeProgrammaticPaid SocialGoogle Tag ManagerMETA PixelsGoogle AnalyticsLookerBudget ManagementClient Reporting
Growth & Performance Marketing Manager
Planned and executed multi-channel performance campaigns (paid search, paid social, display and email) to drive online sales and registrations for products, webinars and training events. Managed campaign budgets to maximise return on ad spend (ROAS) and meet lead-generation and sales targets.
Education
International Institute for Digital Marketing / Mobile Marketing Association
Completed the Mobile Marketing Specialist Track in 2015.
Completed the Mobile Marketing Specialist Track in 2015.
Ateneo de Naga University
Pursued a BS in Digital Illustration and Animation from 2002 to 2004.
Pursued a BS in Digital Illustration and Animation from 2002 to 2004.
Asian Institute of Management
Studied Social Entrepreneurship at the Asian Institute of Management in 2001.
Studied Social Entrepreneurship at the Asian Institute of Management in 2001.
Ateneo de Naga University
Pursued a BS in Business Administration with a focus on Management from 1995 to 1999.
Pursued a BS in Business Administration with a focus on Management from 1995 to 1999.