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Andrea Pedrina
Open to opportunitiesHead of Product Strategy and Experience Design, Italy
Head of Product Strategy and Experience Design at Publicis Sapient Italy, leading a 55+ international team across AI, UX, and design strategy.
ItalyHead of Product Strategy and Experience Design, Italy at Director
About
At Publicis Sapient Italy, I lead the Experience Design team and work at the intersection of AI strategy, digital platforms, and brand-led experience innovation. I lead an international team of 55+ designers and focus on turning complexity into coherent, scalable experiences that connect with people and deliver measurable results.
Earlier, at Havas, I guided the development of a tailored design process and design system, and led UX/UI innovation for digital and physical experiences. I also teach interaction, service, visual and brand design, and marketing at Domus Academy; design is most valuable to me when strategy and experience work together to create business impact.
Experience
Head of Product Strategy and Experience Design, Italy - Director
Leading an extraordinary international team of 55+ Experience Designers skilled in AI, UX, UI, Design Strategy, and User Research. My focus is on driving innovation, surpassing business goals, and consistently delivering high-value and efficient solutions for our clients' customers. With a proven track record of successes, I'm dedicated to elevating user experiences and achieving unparalleled resu
Professor
Professor in Interaction Design, Service Design,Visual and Brand Design and Marketing.
Head of Experience Design, Associate Director, Senior Manager
Worked as Head of Experience Design, Associate Director, Senior Manager at Publicis Sapient.
Head of User Experience, Associate Director, Senior Manager
Worked as Head of User Experience, Associate Director, Senior Manager at Publicis Sapient.
Interaction Design Lead, Director
Design Lead for innovative international service-led design projects.
Education
Massachusetts Institute of Technology
Harvard University
NABA _ New Accademy of Fine Arts
Winner of two-year scholarship. Major in interaction design. Thesis on Interactive Data Visualization. Main subjects: Data Visualization, Graphic Design, Web Design, Design Methodology, Design Management, Brand Design, Art Direction & Copywriting, New Media Design, Advertising and Project Management (Marketing and Economics).
LinkedIn
Sep 2016
Sep 2016
Università degli Studi di Genova
Bachelor degree in Disciplines of Art, Music and Cinema with a major in Computer Science and Multimedia Systems with 108/110. Experimental thesis: "Web Design for the Dissemination of Scientific Content". Orientation Tutor for one year. Two-year researcher training at the research lab "Casa Paganini - InfoMus" resulted in collaborations outside the university.