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Research Intern, Consumer Behaviour
Marketing and communications strategist at House of RE, shaping sustainability messaging and partner outreach.
GeorgiaResearch Intern, Consumer Behaviour at University of Antwerp
Contributing to an active consumer-behavior research design, including a completed literature review supporting the study.
Consumer Behaviourliterature reviewResearch Design
Built and ran partner mapping and PR outreach across Benelux sustainability contacts, strengthening the brand's sustainability narrative. Contributed to brand and marketing materials supporting positioning as a sustainable, upcycling-driven fashion label.
PRCommunication SkillsPartner MappingOutreachSustainabilityBrand Marketing
Supported design and execution of behavioral experiments, contributing completed literature syntheses that fed study development over a 16-month engagement.
Behavioral ResearchLiterature synthesisResearch Support
Coordinated logistics for multiple events and festivals, achieving on-time delivery through stakeholder communication and on-site coordination. Managed competing priorities across concurrent events.
Event CoordinationLogisticsStakeholder ManagementOnsite Coordination
Delivered competitor analysis feeding B2B communication strategy through structured market research. Supported development of B2B communication strategy based on research findings and market positioning insights.
Market ResearchCompetitive AnalysisB2B CommunicationsStrategy
Increased digital campaign engagement by 30% by developing and running targeted digital communication campaigns. Used performance tracking to refine content and targeting.
Digital CampaignsGoogle AnalyticsContentTargeting
Contributed to increased bookings by implementing SEO initiatives and conducting customer satisfaction research. Used customer feedback to inform marketing and service improvements.
SEOCustomer Satisfaction AnalysisMarketingSales
Pursuing an MSc in International Business, Strategy & Governance with a thesis on sustainable fashion messaging and the intention–behaviour gap.
Earned a BBA in Marketing with a double degree, completing a bachelor thesis on neuromarketing strategies for sustainable practices in fashion.
Earned a BBA in Marketing with a double degree, completing a bachelor thesis on neuromarketing strategies for sustainable practices in fashion.
Profile sourced from Himalayas.