Amy Peterson

About

Experience

1. A/B Testing Manager

   Optimized A/B testing processes by partnering with product and marketing teams to design statistically sound experiments that informed global e-commerce feature launches and shaped conversion strategy. Built in-depth, interactive Adobe Analytics dashboards for real-time views of test performance, enabling self-serve on over 80 tests annually.

   A B TestingAdobe AnalyticsData Integration

2. Web Optimization Insights Analyst

   Led end-to-end test execution by aligning design and content teams, translating test assets and requirements into dev-ready handoffs, and ensuring timely implementation through proactive timeline management. Challenged existing measurement calculations and enhanced reporting standards to improve accuracy and help stakeholders better understand the purpose and context of each test.

   Web OptimizationAdobe AnalyticsData AnalysisStakeholder ManagementReporting

3. Voice of Customer Program Manager

   Established Autodesk’s first dedicated VoC role, creating CSAT/CES reporting, developing text analytics models for open-ended survey responses, and leveraging heatmap data to identify key site pain points. Partnered with the user research team to develop and scale the role into a company-wide Customer Effort Score (CES) program, which became one of Autodesk’s Top 10 strategic initiatives.

Education

1. San Francisco State University

   Focused on statistical analysis with a business concentration. Gained expertise in data interpretation and its application to business strategies.