AMAL ALI

Channel & E-commerce Marketing Executive

Nothing Technology Limited

Managed a $1M annual marketing and advertising budget across Amazon, Noon, and tier-1 retail partners in the MEA region. Designed and managed end-to-end campaigns, analyzed data to improve ROAS, and oversaw POSM and in-store brand execution.

Amazon AdsNoon AdsRetailer Website CampaignsDigital MerchandisingBrand StoreROAS optimizationBudget ManagementMDF Program ManagementPhotoshopIllustratorAfter EffectsGA4ExcelA B TestingInfluencer MarketingPOSMRetail activationKey Account Management

Marketing & Communication

Built monthly social content calendars and wrote concepts, copy, and scripts for three client accounts. Directed end-to-end video production and delivered weekly GA4 and Meta Insights reports.

Social MediaContent CreationCopywritingVideo ProductionGA4Meta InsightsA B TestingB2B Outreach

Sales & Marketing Operations Executive

Drove B2B and B2C sales across showroom and wholesale channels, consistently meeting monthly revenue targets. Managed end-to-end procurement of high-value gold and diamond jewellery and negotiated wholesale supplier pricing.

B2B SalesB2C SalesProcurementSupplier ManagementInventory ManagementMarketingNegotiation

Digital Marketing Intern

Strengthened the online presence of an early-stage EdTech startup across digital channels. Ran GA4 funnel analysis to identify user drop-off points and organized international Zoom webinars.

GA4Funnel AnalysisWebinar HostingCanvaSocial MediaContent Creation