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Amadi Moss
Looking for a jobSenior Strategist (Consumer Insights & Analytics)
Consumer insights strategist at Latitude who streamlined research delivery and automated survey workflows.
United StatesSenior Strategist (Consumer Insights & Analytics) at Latitude
Experience
Senior Strategist (Consumer Insights & Analytics)
Led analytics delivery for approximately 25 consumer-insights and advertising-effectiveness projects per quarter, translating findings into audience targeting and commercial recommendations. Shortened research delivery timelines by up to four business days and developed AI-assisted research automations that reduced labor costs.
Consumer InsightsMarketing EffectivenessSurvey DesignData AnalysisProject ManagementAI Assisted ResearchClaudeChatGptSPSSRExcelPowerPointSQL
Data Analyst
Analyzed large-scale campaign and survey datasets using SPSS, R, Q, and Excel to inform audience-targeting and activation recommendations for media clients. Designed sampling approaches, managed multi-wave studies, and coordinated external research partners.
SPSSRQ ResearchExcelSQLSurvey ProgrammingSamplingWeightingData ValidationMulti Wave StudiesMarketing EffectivenessCTVDigital Media
Research Assistant/Psychometric Support
Validated and analyzed statewide and regional assessment datasets supporting psychometric research across 10 state assessment programs. Produced quality-assurance reports and managed data extraction and entry for research tracking.
Data ValidationQuality AssuranceData AnalysisPsychometricsEducational AssessmentData Management
Education
Christopher Newport University
Earned a Bachelor of Arts in English and Psychology from Christopher Newport University in 2017.
Earned a Bachelor of Arts in English and Psychology from Christopher Newport University in 2017.