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Alejandra Márquez Alonso
Looking for a jobSenior Marketing Manager
Marketing leader who repositioned Levvy around a profit-focused category gap and built Integrum's first unified brand after acquisition.
ColombiaSenior Marketing Manager at Levvy
Experience
Senior Marketing Manager
Led marketing strategy for a U.S. fintech platform for accounting and advisory firms, serving as the main contact between Levvy leadership and an agency's SEO, content, paid media, and web teams. Initiated positioning research, repositioned the brand around a category gap, and led a website redesign.
Marketing StrategyPositioningBrand ResearchMessaging FrameworksWebsite RedesignSEOContent StrategyPaid MediaCustomer InterviewsCompetitive AnalysisReview MiningPersona DevelopmentCampaign PlanningCustomer Education
Marketing Lead
Owned brand, creative direction, and marketing execution, reporting to the CEO and COO. Led two end-to-end corporate rebrands, built and trained a three-person team, and directed the build and launch of two corporate websites.
Brand StrategyCorporate RebrandingCreative DirectionTeam ManagementContent StrategyCopywritingWeb DevelopmentSales EnablementEvent ManagementInternal CommunicationsBrand GovernanceAsset ManagementWorkdayLinkedIn marketingEBook CreationCase StudiesVirtual Events
Marketing Manager, Latin America
Served as brand gatekeeper between headquarters in China and Latin America, localizing messaging and content. Managed a $100K event budget, led four trade shows, and created all customer-facing sales materials for the regional sales team.
Brand ManagementLocalizationEvent ManagementTrade ShowsBudget ManagementSales CollateralMarketing StrategyB2B MarketingRenewable Energy
Marketing Executive, Latin America
Increased website traffic 20%, leads 25%, and email subscribers 30% year over year through regional campaigns and a new content strategy. Built partnerships with British Embassies that opened access to industry events and introductions to local companies.
Marketing StrategyContent StrategyRegional CampaignsPartnership BuildingEmail MarketingWeb AnalyticsLead Generation
Marketing and Communications Coordinator
Reduced cost per lead 60% through budget management.
Budget ManagementCost ReductionLead GenerationMarketing Communications
Co-founder & Communications Lead
Reached a 75% conversion rate for academic programs through email marketing.
Email MarketingConversion Rate OptimizationCommunication Skillsentrepreneurship
Social Media Manager
Led digital marketing and content for a holiday campaign for a major Colombian utility.
Digital MarketingContent CreationSocial MediaCampaign Management
Communications Director
Secured national media partners and drew 2,500 attendees to the festival's first edition.
Communication SkillsMedia RelationsEvent ManagementPublic Relations
Communications Analyst
Created a recurring YouTube character as part of a customer-first social strategy for savings products.
Communication SkillsSocial Media StrategyContent CreationYouTubeCustomer Engagement
Education
Universitat Politècnica de Catalunya
Pursued a Master's Degree in Marketing and Commercial Management.
Pontificia Universidad Javeriana
Earned a Bachelor's Degree in Mass Communication.