Akshita Rawat

At Airtel, I run co-branded content partnerships with Apple TV+, Netflix, Prime Video and JioHotstar, taking campaigns from creative briefing through activation. I coordinate sales, retail, product and creative teams for major launches, and led Airtel's retail visual storytelling refresh, increasing purchase intent from 20% to 35% and driving a 5% month-on-month footfall lift. Previously at Meesho, I owned social management and brand voice, led the #Trendz fashion launch with Ranveer Singh and Rashmika Mandanna to 250M+ media reach, and delivered the company's first AI-driven TVC with production partners. My agency experience spans Bajaj, Philips, Meta, DRDO and the UN's COVID-19 misinformation campaign, which reached 100M+ people. I bring hands-on client servicing, creative development, PR coordination and ATL/BTL execution across entertainment, lifestyle, FMCG and MedTech brands.