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Senior Copywriter
I create high-converting direct-response and enterprise communications that drive engagement and revenue.
IndiaSenior Copywriter at CapacityCo
Curated and delivered a monthly internal newsletter for Managing Directors of Accenture - India and Accenture - Philippines. Developed internal and external communications frameworks and created high-impact content across 10+ formats for global enterprise clients including Accenture Technology Centers and Microsoft.
CopywritingContent StrategyRFP WritingVideo ScriptsBlog PostsLanding PagesSocial MediaNewslettersThought LeadershipBrand VoiceEditorial StandardsProofreadingEditingProject Management
Pursued a Post Graduate Diploma in Management with a focus on Marketing and Finance.
Completed a Bachelor of Business Administration degree.
Earned the AWAI Certified Copywriter designation through the AWAI Copywriting Course.
Conceptualized and wrote direct-response marketing mailers, long-form sales letters, video scripts, landing pages, and press releases for one of India's leading equity research firms. Applied AWAI-certified direct-response methodology and Agora persuasion frameworks to drive new subscriber acquisitions and retention, improving conversion rates by 3X, 5X, and even 10X.
Direct Response CopywritingLong Form Sales LettersVideo ScriptsLanding PagesPress ReleasesConversion Rate OptimizationConsumer PsychologyTeam LeadershipTrainingData Synthesis
Delivered creative copywriting and basic design services for boutique clients, managing projects independently from brief to final delivery.
CopywritingGraphic DesignProject Management
Crafted integrated marketing communication copy for diverse clients including Residency Hotels, Kanatal Resorts, Rathi Steel, and Infovision BPO. Supported new business development through pitch decks, proposals, and agency credentials documents.
CopywritingIntegrated Marketing CommunicationsPitch DecksProposalsBusiness Development
Profile sourced from Himalayas.