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Commercial Analyst
Commercial Analyst at Heineken New Zealand, redesigning NPD financial models and dashboards to strengthen investment decisions.
New ZealandCommercial Analyst at Heineken New Zealand (DB Brewery)
Redesigned NPD financial models and built BI dashboards to enhance investment decision-making and performance tracking. Partnered with commercial teams to strengthen cost control and developed end-to-end financial dashboards for management visibility.
Financial ModelingBI dashboardsVariance AnalysisCost ControlKPI ReportingPower BI
Delivered month-end actuals and profitability analysis to support management decisions, leading to margin improvements and automated reporting. Supported ERP migration and reporting transformation to streamline processes.
Financial ReportingProfitability AnalysisPricing StrategyERP MigrationPower BITableau
Produced competitive market analyses and evaluated promotion performance to support trade strategy and retailer negotiations. Analyzed Nielsen and Kantar data to inform product launch positioning.
Market AnalysisNielsenKantarPromotion AssessmentRetail Strategy
Developed category performance analyses and optimized e-commerce product pages, improving click-through rate. Reviewed promotion effectiveness to support cross-functional decisions.
E commerce analyticsFunnel AnalysisPromotion EffectivenessAmazonProduct Page Optimization
Pursued a Bachelor of English with a double major in Education and a minor in International Business, achieving a GPA of 3.93/4.3.
Participated in an exchange student program, earning Honor Roll with a GPA of 4.3 and being elected Prom Queen.
Participated in an exchange student program, earning Honor Roll with a GPA of 4.3 and being elected Prom Queen.
Profile sourced from Himalayas.