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This is a remote position.
Our client is looking for a Paid Ads Specialist to lead and scale paid acquisition efforts across a growing portfolio of youth-focused businesses. They operate in the youth enrichment space and have expanded their programs and market presence significantly in recent years.
This role is not your typical “scale one big account” PPC job. It’s about managing multiple smaller local campaigns at once and building systems that actually scale. Think less chaos, more structure. If someone loves data, systems, and making performance predictable across many accounts, this is their lane.
Responsibilities
Plan, launch, and continuously optimize Google Ads campaigns (Search, Performance Max, and Local) across multiple brands and locations
Manage Meta Ads campaigns to support awareness and lead generation efforts
Build scalable and repeatable campaign structures that can be applied across different markets
Handle multiple local advertising budgets simultaneously, ensuring efficient spend allocation
Monitor campaign performance and proactively identify optimization opportunities
Develop standardized frameworks for keyword targeting, audience segmentation, and campaign setup
Track and analyze key metrics such as cost per lead, conversion rates, lead volume, and ROAS
Execute A/B testing across ad creatives, landing pages, keyword strategies, and audience targeting
Generate clear, actionable performance reports to guide decision-making
Design and document scalable PPC systems, workflows, and best practices
Improve operational efficiency through automation and structured processes
Use AI tools to support keyword research, ad creation, data analysis, and reporting while applying strong strategic judgment
Collaborate with leadership and marketing stakeholders to align campaigns with growth objectives
Requirements
5–10+ years of experience in PPC, ideally within a digital marketing agency
Proven track record managing multiple ad accounts at the same time
Strong hands-on experience with Google Ads (primary) and Meta Ads (secondary)
Solid understanding of local lead generation strategies
Experience working with small to mid-sized budgets across multiple campaigns
Strong analytical mindset with the ability to interpret data and drive decisions
Experience with conversion tracking and campaign performance analysis
Ability to build and document scalable systems and processes
Experience using AI tools to enhance marketing workflows
Qualifications
Deep knowledge of search campaigns, keyword strategy, and conversion optimization
Strong problem-solving skills and attention to detail
Highly organized with the ability to manage multiple campaigns without losing quality
Comfortable working with structured systems and frameworks
Experience in education, sports, or service-based industries is a plus
Background in multi-location or local marketing campaigns is highly preferred
