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World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Growth Marketing Lead. In this role, you will own the Sponsorship Extension system, designing ethical, insight-led upsell and cross-sell experiences that increase average gift and lifetime value (LTV) without degrading retention or sponsor trust. This role architects and governs extension strategy across priority pathways (e.g., Additional Sponsorships, one-time gifts, and cross-sell into Planned Giving and other priority programs), partnering with journey owners to embed extensions into the sponsor lifecycle at the right moments.
At a Glance
Role: Senior Growth Marketing Lead Reports to: Senior Director of Sponsorship Product Marketing Location: Remote Requirements: Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes. Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management). Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders. Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market. Work Authorization: Must be authorized to work in the U.S.A for any employer Pay Grade: 227 Estimated hiring range: $96,500 - $137,030
The Job
The role leads offer and program design (eligibility rules, pricing/ask arrays, positioning, sequencing, and channel orchestration) and drives a disciplined test-and-learn roadmap with incrementality measurement. In partnership with Planned Giving stakeholders, this leader also drives marketing strategy and vendor execution that grows Planned Giving pipeline through direct response programs, with agency management responsibilities. Integrates Planned Giving into other segments and communications. Develops and integrates donor journey map and donor insights (may deploy market/donor research). Has thorough knowledge of the Planned Giving target audience/market/discipline.
Responsibilities
Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.
Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.
Own the Sponsorship Extension system, including strategy, governance, and a sequenced roadmap of ethical upsell and cross-sell opportunities that grow average gift/LTV without eroding trust or retention.
Design extension offer frameworks (e.g., Additional Sponsorships, one-time gifts, special initiatives) including audience eligibility, ask arrays, positioning, messaging, and timing; ensure offers are additive to the sponsorship experience (not extractive) and relevant to individual sponsors based on their behaviors and attributes. Incorporates Planned Giving into appropriate frameworks.
Embed extensions into lifecycle journeys by partnering with Sponsor Experience, Retention, Acquisition/Onboarding, Planned Giving, and Product and channel teams to integrate prompts, content, and decisioning into key moments and channels.
Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs, including annual planning, audience strategy, market/donor research, creative strategy, production calendars, and vendor/agency management.
In partnership with Planned Giving stakeholders, lead marketing strategy and execution to grow Planned Giving pipeline from sponsor and donor audiences (direct response, lead generation, and nurture), ensuring product accuracy and compliant messaging. Coordinates marketing and testing plan with all segments.
Build and govern an experimentation roadmap for extensions (offer, creative, audience, timing, channel mix), partnering with Analytics to design tests, define control groups, and measure incrementality, ROI, and long-term retention impact.
Define and monitor extension performance metrics (incremental revenue vs. control, average gift/LTV lift, retention impact, response rate, average gift, ROI) and translate insights into prioritization and scaled improvements.
Partner with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to steward donor trust, safeguarding-aligned communication, and operational readiness for all extension and planned giving programs.
Work collaboratively with team members when assigned to work as part of a team.
Perform other duties as assigned.
Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed.
You Bring These Skills
Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders.
Strong communication skills.
Alignment with World Vision’s Christian mission and values.
Requirements Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes. Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management). Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market.
Salary & Benefits WVUS Pay Grade Level: 227 Estimated hourly hiring range: $96,500 - $137,030 The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws. A different range may apply in certain locations. For information about World Vision U.S’ comprehensive benefits package, please visit this link.
About World Vision We're a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For 75 years, World Vision has followed Jesus' example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.
What Happens Next? Due to the high volume of applications, only short-listed candidates will be contacted for an initial phone conversation with a recruiter. We encourage you to submit a PDF resume and a cover letter. Our goal is to fill this vacancy with the right person in the shortest amount of time.
