Reports to: Growth Manager, with direct exposure to the Senior Marketing Manager
Role Type: Individual Contributor
About Veem
Veem is a global payments fintech serving more than 1.5 million businesses across 100+ countries. We help businesses move money globally through a platform that includes global payments, virtual accounts, global cards, and stablecoin settlement capabilities.
Through partners including Visa and Bridge, a Stripe company, Veem combines modern financial infrastructure with practical tools that make business payments faster, simpler, and more accessible.
We are building the next generation of global business payments for companies navigating increasingly complex financial operations.
Why Join Veem
Impact: Own growth initiatives that directly influence pipeline, revenue, retention, and customer lifetime value.
Growth: Help scale a global fintech platform serving more than 1.5 million businesses.
Ownership: Build and operate measurable programs across the entire customer journey.
Collaboration: Work closely with Marketing, Sales, and Product to solve meaningful growth challenges.
Innovation: Apply experimentation, automation, intent data, and AI-enabled workflows to modernize how Veem grows.
Job Description — Growth Marketing Manager
About the Role
Veem is hiring a hands-on, strategic Growth Marketing Manager to drive scalable, data-led growth across our B2B funnel. You will own initiatives spanning acquisition, activation, pipeline creation, revenue, retention, and expansion.
This role sits at the intersection of Marketing, Sales, and Product. You will develop demand-generation programs, improve funnel conversion, strengthen product-led and sales-assisted motions, and create a disciplined experimentation engine focused on measurable business outcomes.
This is a hands-on individual contributor role focused on:
Full-funnel growth strategy and execution
Demand generation, ABM, and paid acquisition
Lifecycle marketing and customer expansion
Conversion-rate optimization and experimentation
Marketing automation and AI-enabled workflows
Analytics, attribution, and revenue performance
This is not a role focused solely on brand awareness or top-of-funnel lead volume. Success requires direct ownership of pipeline quality, conversion, revenue impact, and growth efficiency.
The ideal candidate can:
Translate business goals into measurable growth programs
Balance strategic planning with hands-on campaign execution
Identify and resolve friction across complex B2B buying journeys
Build strong operating relationships with Sales and Product
Use data to prioritize opportunities and improve performance Lead projects and develop team members without relying on formal authority You will work with stakeholders across the business to establish growth priorities, execute programs quickly, and build repeatable systems that support Veem ’s continued expansion.
What You’ll Do
Full-Funnel Growth
Own the growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion.
Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels.
Balance product-led growth with sales-assisted motions across different customer segments.
Identify funnel constraints and prioritize the opportunities with the greatest revenue impact.
Demand Generation and Paid Acquisition
Build and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs.
Manage campaigns across platforms such as Google Ads and LinkedIn Ads.
Use ICP-based targeting and intent data to reach high-value accounts and buying groups.
Develop programs for audiences across North America, Europe, and other priority international markets.
Experimentation and Conversion
Design and execute rapid experiments across the website, onboarding, lifecycle, and acquisition channels.
Improve conversion across demos, trials, self-serve signups, and other key customer journeys.
Develop clear hypotheses, testing plans, measurement frameworks, and actionable recommendations.
Turn successful experiments into repeatable, scalable growth programs.
Lifecycle and Expansion
Build email, nurture, onboarding, reactivation, retention, and expansion programs.
Partner with Product to improve activation, onboarding, and product-led growth motions.
Use behavioral and customer data to create relevant lifecycle experiences.
Increase engagement, product adoption, retention, and customer lifetime value.
Sales and Product Partnership
Partner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity.
Improve MQL-to-SQL conversion and alignment across funnel stages.
Collaborate with Product on activation, onboarding, product positioning, and growth priorities.
Create clear feedback loops among Marketing, Sales, Product, and customer-facing teams.
Analytics and Marketing Operations
Own growth reporting, attribution, forecasting, and performance optimization.