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VP Growth & Live Games

UserWise ServicesSerbia only

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We are looking for an exceptional VP, Growth & Live Games to lead the next stage of growth for our portfolio of mobile games.

Our development model separates early-stage innovation from large-scale execution. Our 0-to-1 teams focus on building, experimenting, and validating new game concepts. Once a title demonstrates strong product KPIs, proven market potential, and the ability to scale profitably, it transitions into our dedicated 1-to-100 growth organization .

This is where you come in.
You will take ownership of validated mobile titles and transform them into successful, sustainable, large-scale businesses.

This is not simply a user acquisition or marketing leadership position. You will operate as the General Manager of our growth business unit , with end-to-end responsibility for commercial performance, product development, live operations, user acquisition, and the multidisciplinary teams required to scale and operate successful live games.

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VP Growth & Live Games at UserWise Services · web2ua

Business Unit Leadership & P&L Ownership
Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale.
Take full accountability for revenue, profitability, growth, and long-term product performance.
Establish ambitious but sustainable growth plans, operating budgets, and financial targets.
Allocate capital and resources across titles based on commercial potential, scalability, and expected returns.
Build, structure, and lead a multidisciplinary business unit capable of operating multiple live titles at scale.
Establish clear accountability, performance management, and execution frameworks across all functions.
Growth Strategy & User Acquisition
Develop and execute comprehensive growth strategies to scale proven titles into substantial revenue-generating businesses.
Own user acquisition strategy, budgets, creative performance, and channel diversification.
Drive profitable UA expansion through rigorous management of ROAS, LTV, CAC, retention, and payback periods.
Build scalable creative testing and performance marketing operations.
Identify opportunities to expand into new markets, audiences, and acquisition channels.
Balance aggressive growth objectives with sustainable unit economics and profitability.
Product Strategy & Live Operations
Own the ongoing product strategy and roadmap for all titles within the growth portfolio.
Lead live operations, including events, content updates, progression systems, economy balancing, and player engagement initiatives.
Continuously improve retention, engagement, monetization, and lifetime value through data-driven product optimization.
Drive experimentation across gameplay systems, monetization mechanics, offers, and player experiences.
Identify and prioritize product improvements that unlock additional growth potential.
Ensure games remain competitive, engaging, and commercially successful throughout their lifecycle.
Development & Operational Excellence
Oversee the development, engineering, QA, and maintenance functions supporting live titles.
Establish efficient release cycles, development roadmaps, and operational processes.
Balance new feature development with technical stability, performance, and maintenance requirements.
Ensure development resources are focused on initiatives with the greatest measurable business impact.
Build an organization capable of maintaining high operational standards while scaling multiple products simultaneously.
Data, Analytics & Commercial Optimization
Establish a comprehensive performance framework across acquisition, engagement, retention, monetization, and profitability.
Leverage cohort analysis, predictive LTV models, experimentation, and advanced analytics to guide investment decisions.
Identify growth constraints and work across functions to systematically remove them.
Develop reliable forecasting, performance reporting, and decision-making processes.
Build a culture where product and commercial decisions are grounded in measurable outcomes.
Team Building & Leadership
Recruit, develop, and lead exceptional talent across growth, UA, product management, live operations, analytics, and development.
Build a highly accountable, commercially focused culture that emphasizes ownership and execution.
Develop strong functional leaders capable of independently managing their teams and delivering against ambitious objectives.
Establish effective collaboration between the early-stage development organization and the growth business unit.
Create repeatable operating systems that enable the organization to scale additional titles efficiently.
What We’re Looking For

VP Growth & Live Games

Apply now

VP Growth & Live Games

Apply now

Requirements

Essential Experience

Leadership & Personal Attributes

What Success Looks Like

Key outcomes include:

Benefits

Benefits

Paid Time Off

Performance Bonus

Annual Performance Reviews

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