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|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY , and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
USATODAY Network is seeking a consumer-focused Boats Reporter to lead coverage for our new national Boats hub. This journalist will create compelling, useful and audience-driven content for people who are considering a boat purchase, enjoy life on the water or are deeply engaged with boats and boating culture. We’re looking for a boating enthusiast with strong reporting instincts, multimedia storytelling skills and a deep understanding of how to serve three key audience segments:
Boat shoppers and buyers researching models, features, prices and purchasing decisions
Recreationists looking for accessible, practical and inspiring ways to enjoy boating and life on the water
Boating enthusiasts who closely follow new products, innovations, destinations, events and boating culture
This role supports USAT Networks' strategic goal of growing engaged audiences through high-quality, platform-optimized consumer coverage. The reporter will become a leading voice of the Boats hub, producing authoritative journalism while helping establish its identity, audience and programming across multiple platforms. The reporter will work closely with editors, visual journalists and reporters across the USA TODAY Network to deliver timely, relevant and distinctive coverage. Video will be central to the role. The successful candidate must be comfortable appearing on camera, developing original video concepts and producing content from idea through publication. This is a full-time, benefits-eligible position. The role is remote, though candidates may also be based in a USAT local market.
Responsibilities:
Report and write useful, engaging stories for boat shoppers, recreationists and enthusiasts
Develop authoritative buying guidance, product comparisons, explainers and other service journalism that helps consumers make informed decisions
Cover boating news, trends, innovations, destinations, events and culture
Generate original video concepts that complement the hub’s journalism and expand its reach
Report, shoot and produce platform-appropriate video, including on-camera segments, demonstrations, interviews and field reporting
Translate reporting into compelling visual stories for YouTube, social platforms and other video destinations
Pitch timely ideas based on news, seasonal interest, consumer demand, search behavior and audience data
Balance quick-turn coverage with enterprise reporting, distinctive features and recurring franchises
Create content optimized for search, social media, newsletters, video and other audience channels
Build and maintain relationships with boat manufacturers, dealers, industry experts, recreational organizations, boat owners and other relevant sources
Collaborate with journalists across the USA TODAY Network to identify local expertise, expand coverage and maximize reach
Help establish the hub’s editorial voice, coverage priorities and publishing rhythm
Monitor performance metrics and use the results to refine topics, formats, packaging and distribution
What you’ll need to thrive
A genuine passion for boats, boating and life on the water
Strong reporting, writing and news judgment
The ability to make boating approachable to newcomers without losing credibility with experienced enthusiasts
Confidence developing stories around consumer questions and real-world audience needs
Strong video instincts and comfort working both behind and in front of the camera
The ability to identify which ideas are best told through articles, videos, social content or a combination of formats
Familiarity with SEO, social media best practices and audience analytics
Clear, concise writing that avoids unnecessary jargon
An energetic and creative approach to building a new editorial product
The ability to work independently while collaborating effectively across a distributed newsroom
Sound judgment when reporting in marinas, on boats and around the water
Requirements
Proven experience in journalism, digital media, video production or a related content field
Excellent reporting, writing, communication and organizational skills
Demonstrated experience creating original video content
Experience shooting and producing video in field environments
Comfort appearing on camera and conducting on-camera interviews
Ability to manage multiple stories and formats in a fast-paced environment
Understanding of audience strategy and digital publishing
Employment is contingent on passing a post-offer, pre-employment background check
Preferred qualifications
Experience covering boats, outdoor recreation, travel, consumer products or a related subject
Demonstrated knowledge of boats and boating culture
Experience with video editing and YouTube programming
Experience producing product reviews, demonstrations or comparison content
Familiarity with consumer buying journeys, affiliate-supported content or commerce journalism
Knowledge of newsletter strategy and performance metrics
Experience using audience data to identify and develop coverage opportunities
How success will be measured
Growth in engaged audience across shoppers, recreationists and enthusiasts
Development of a consistent and recognizable voice for the Boats hub
Performance of original video across relevant platforms
Search, social and direct audience growth
Growth in repeat visitation and audience loyalty
Timeliness, usefulness and distinctiveness of coverage
Development of successful recurring topics, formats and franchises
Effective collaboration with journalists across the USA TODAY Network
Use of performance insights to improve coverage and distribution
Application instructions We’re eager to learn more about you and how you would build an ambitious, consumer-focused Boats hub. When applying, please upload a single PDF document that includes:
Your resume
A cover letter explaining your approach to serving boat shoppers, recreationists and enthusiasts
Links to three to six examples of your reporting, video or other digital work
A brief description of one story or video franchise you would launch for the Boats hub
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
#Newsgnt
The annualized base salary for this role will range between $58K and $90K. Variable incentive compensation, including commissions, is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, education level, location, and union representation, if applicable
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.
