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This role requires at least 3 years selling custom website, web application or CMS projects at a digital agency or consultancy.
Who We Are
Urban Insight designs and builds websites and web applications for organizations that make a difference, including some of the best-known museums, associations, nonprofits and universities. For more than 25 years we’ve solved complex problems through strategy, design and development on open-source platforms, primarily Drupal and WordPress, including headless and composable architectures.
The Opportunity
We’re looking for a Director of Business Development to own new business growth. You’ll sell website redesigns, platform migrations, discovery and digital strategy, and multi-year support to marketing, digital and IT leaders, with typical engagements of $150,000 to $500,000.
The role has two key responsibilities. First, you’ll build your own book of business: identify the organizations in our markets we should be working with, open conversations with their leaders, and turn those conversations into qualified opportunities through outreach, events, partners and referrals. Second, you’ll own our sales process for every opportunity that comes to us through referrals, partners, RFPs, our website and marketing. You respond, qualify, run the meetings, write the proposals and close.
You won’t do it alone: our senior team joins larger pursuits as executive sponsors and subject-matter experts, our technical strategists and client strategists help shape solutions, and you’ll start from proposal templates and a library of past work. But each pursuit is yours to own.
Why you’ll win here: you’ll be selling an award-winning portfolio, clients like LACMA, Yale and USC, deep Drupal and WordPress expertise, and a delivery team with an average tenure of more than five years. Our clients come back for support and follow-on work, and you’ll have live opportunities from day one while you build your own book.
This is a role for someone who likes the hunt and knows how to run a disciplined sales process. You’ll also have a seat on our management team from day one as the voice of sales and business development.
Key deliverables
Build your book of business - Build and work a named target-account list across our core sectors using research-driven, personalized outreach by email, LinkedIn, phone and events. Develop referral and partner channels with platform partners, design firms, systems integrators and past clients.
Own the inbound sales process - Respond to every inbound lead within one business day, qualify it, and run discovery and every client meeting through to a decision.
Proposals, RFPs and presentations - Write and own proposals, RFP responses and presentations using our templates and proposal library. Bring in our senior team and technical strategists for content, solution design and orals, and partner with delivery on estimates and scopes of work.
Own every deal through to a strong start - Negotiate and close, set each new client up for success with our delivery team, and keep a CRM and pipeline the operations and leadership team can run the business on.
Market presence - Represent Urban Insight at conferences and sector events with a clear plan for meetings booked and followed up, working closely with our Marketing Director.
Success Metrics
In your first 3 months
Learn our services, case studies, sectors and current pipeline.
Take ownership of every open opportunity and bring each one current in HubSpot with a clear next step.
Working with our CEO and Marketing Director, build a target-account plan of 150 organizations.
Book 25+ first meetings with decision-makers at target organizations.
Create at least two self-sourced qualified opportunities of $75K or more.
In your first year
Achieve $1.5mm in new business bookings.
Generate $2.0mm in self-sourced qualified pipeline and $400K in bookings from new clients you sourced.
Key Requirements
7+ years in B2B sales, including 3+ years selling custom website, web application or CMS projects (Drupal, WordPress, headless or similar) at a digital agency or consultancy.
A track record of opportunities you personally sourced and closed, with numbers to show it.
Experience running the full sales cycle on services engagements of $100,000 to $500,000, including personally closing multiple deals of $150,000 or more with executive buyers.
You’ve sold web design and development or comparable digital services, and you understand how these projects are scoped, built and priced well enough to lead discovery and spot a risky scope.
Naturally curious and consultative; you uncover a client’s goals, pain points, budget and decision process before proposing a solution, and you turn conversations into relationships and relationships into opportunities.
Strong proposal writer; you have written winning proposals and RFP responses yourself.
Organized and disciplined about pipeline and follow-through.
Nice to have
Experience selling to nonprofits, cultural institutions, associations, and higher education.
Experience with modern outbound and CRM tools such as HubSpot, Apollo, Reply.io, LinkedIn Sales Navigator and AI research and writing tools.
Bachelor's degree.
Location & Availability
Remote within the U.S.; Los Angeles area is a plus.
Travel for conferences and client meetings, roughly 4 to 6 trips per year.
Compensation
Base salary of $100,000 - $150,000 plus commission, with on-target earnings of $165,000 - $205,000.
Commission is uncapped and pays a higher rate on clients you bring in yourself.
Health & Dental insurance (95% employer-paid).
Company-sponsored 401(k) plan with employer match.
Paid time off (15 days increasing to 20 after four years).
Holiday time off (~10 days per year).
Performance and compensation reviews annually.
An annual customized training plan and time to study.
About Urban Insight
Urban Insight is a leading digital agency -
We work with some of the best-known museums, nonprofits and other institutions, such as LACMA, The Broad, University of Southern California, City of Los Angeles, and the Japanese American National Museum.
We've won numerous design awards such as for our work for Stay Housed Los Angeles and the National World War 1 Museum & Memorial.
We're the top-ranked Web development agency in Los Angeles, according to Clutch, an independent analyst. Have a look at what our clients say about us:
We have a clearly defined project management methodology and case management system.
We run on the Entrepreneurial Operating System (EOS).
Why Work at Urban Insight
We take on interesting, meaningful projects for appreciative clients
We offer a flexible working environment - work from anywhere in the United States
We work with you to create a career path that works for you
The average employee tenure is 5.6 years
We're stable and growing. We've been in business for over 25 years and continue to grow We allocate resources and time for training and professional development We have weekly events to keep the team connected: Lunch & Learns, Lightning Demos, Game Breaks
There are many more reasons:
To Apply Please apply on this page. This position is open until filled. Thank you for your interest in working with us at Urban Insight .
