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Role Overview:
We are seeking an experienced and results-driven Digital MarketingSpecialist with expertise in affiliate marketing to join our team. As a DigitalMarketing Specialist, you will be responsible for executing and optimizing ourdigital marketing strategies, driving traffic, and increasing conversionsacross all platforms. You will work closely with cross-functional teams toimplement campaigns that maximize ROI and ensure long-term growth for thebrand.
Key Responsibilities:
Affiliate Programme Strategy
Develop, execute, and optimizedigital marketing strategies to drive acquisition and revenue growth.
Implement promotional campaignsacross several platforms, targeting the right audience to maximize performance.
Campaign Management &Optimization
Monitor, analyse, and adjustmarketing campaigns to ensure optimal performance across all platforms.
Use A/B testing, dataanalytics, and marketing automation tools to improve conversion rates andpromotions` performance.
Collaborate with the contentteam to create engaging materials and resources for brand promotion.
Performance Reporting & Analytics
Provide regular reports oncampaign performance and suggest strategies for optimization.
Analyse data trends andcompetitors' affiliate programmes to stay ahead of industry trends.
Requirements
Requirements:
ØAt least 3 years of experience in digital marketing, with a focus onaffiliate marketing.
ØDemonstrated expertise in managing and optimizing affiliatemarketing programs and campaigns.
ØStrong analytical skills, with the ability to derive insights andmake data-informed decisions.
ØExceptional communication skills and experience in managingaffiliate partnerships.
ØProficiency in digital marketing tools.
ØFamiliarity with SEO, SEM, and paid media strategies.
ØExperience in performance-based marketing and the use of trackingtools.