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Who We Are:
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. Who We Are
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture. As the official hospitality provider for the Olympic & Paralympic Games, On Location delivers unparalleled access for corporate clients and fans worldwide.
Position Summary
The Premium Sales Executive – APAC is responsible for driving revenue through the sale of premium hospitality packages, ticket-inclusive experiences, and related offerings for the LA28 Olympic & Paralympic Games within defined APAC target markets .
This role is heavily focused on closing business , leveraging a combination of inbound lead conversion and proactive outbound sales activity . The ideal candidate is a disciplined closer with international sales experience, strong commercial instincts, and the ability to manage a high-volume, high-value sales pipeline across multiple markets.
Key Responsibilities
Sales Generation & Revenue Closing
Close premium hospitality and ticket-inclusive experiences across assigned APAC territories and target markets for LA28 Olympic Games.
Achieve and exceed individual revenue targets by converting qualified inbound leads and executing proactive outbound prospecting strategies.
Drive deals to close through effective needs discovery, solution positioning, objection handling, and negotiation.
Inbound & Outbound Sales Execution
Respond promptly to inbound inquiries from individuals, corporates, and agencies, converting demand into confirmed sales.
Execute structured outbound sales campaigns to targeted companies, accounts, and high-net-worth prospects within defined APAC markets.
Build and maintain a strong sales pipeline, prioritizing high-probability opportunities and advancing them through the funnel.
Target Market Focus
Develop deep understanding of assigned APAC markets, including cultural nuances, buying behaviors, and corporate hospitality dynamics.
Execute market-specific sales strategies aligned with regional revenue objectives and global premium sales priorities.
Client Relationship Management
Build trusted advisor relationships with clients throughout the sales cycle and beyond the transaction.
Deliver compelling presentations and proposals aligned to client objectives and budgets.
Ensure a seamless handoff to service and delivery teams following deal close.
Sales Process & CRM Discipline
Own the full sales cycle from initial contact through contract execution and deposit/payment collection.
Accurately document all activities, forecasts, and deal stages in CRM tools.
Provide regular pipeline, forecast, and performance reporting to sales leadership.
Cross-Functional Collaboration
Work closely with global premium sales leadership and support teams to align on pricing, inventory, and market strategy.
Partner with operations and fulfillment teams to ensure products sold are delivered as promised.
Qualifications
Bachelor’s degree in Business, Marketing, Sports Management, or a related field.
Must speak Japanese, Cantonese, or Mandarin
3–5+ years of proven closing experience in sales, ideally within sports, hospitality, travel, luxury, or live events.
Demonstrated success in inbound lead conversion and outbound prospecting within international or multi-market environments.
Experience selling high-value, premium, or complex products to senior decision-makers.
Strong CRM proficiency and pipeline management discipline.
Ability to operate independently across time zones and manage a geographically diverse client base.
Willingness to work non-traditional hours to support APAC markets and global sales needs.
Skills & Attributes
Highly results-oriented with a strong closing mindset .
Confident communicator and negotiator with executive presence.
Organized, data-driven, and comfortable managing multiple deals at various stages.
Bilingual preferred - Japanese/Cantonese/Mandarin
Culturally aware with the ability to adapt sales approaches across different APAC markets.
Thrives in a fast-paced, target-driven environment.
TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.