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The Head of Digital position is a Senior Director-level role. You will lead clients’ paid digital media efforts across various campaigns and initiatives to drive efficient results. Reporting to the Owner of The Spark Group , you will manage a team of digital analysts and content strategists who work closely together to deliver excellent digital marketing services to our clients.
Primary Responsibilities:
Direct the development and execution of multi-channel digital media strategies, working with internal teams to ensure marketing strategies are integrated.
Accountable for digital plan output timeliness, accuracy, scope, and overall excellence.
Present and communicate media & social strategies, plans, and executions to client partners.
Accountable for media pacing and budget with assistance from Senior Digital Analyst.
Apply an expert understanding of analytics and measurement tools/techniques to provide media strategy support team, and to client and internal marketing goals.
Responsible for managing a high-performing team, including individual development, performance management, training, development, and mentorship.
Participate in new business pitches and development as needed.
Minimum Requirements:
Bachelor's Degree required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
8 or more years of related experience in a marketing, advertising and/or communications function, to include at least 6 years of experience in one or more of the following areas: social marketing, search marketing, email marketing, or full digital campaign management.
Demonstrated ability to manage and lead a comprehensive paid media plan across multiple digital touchpoints. Ecommerce industry experience is a plus.
4 or more years of people leadership experience in building, managing, and/or developing teams required.
TSG Perks & Benefits:
Health & 401K Benefits
Open Paid Time Off
the Spark Group (tSG) is a boutique digital marketing agency located in the heart of NYC. We’re marketers by title, but storytellers at heart. With every project, our goal is to find new and compelling ways to bring brand stories to life in a way that engages the right audiences and drives action -- and do so in a way that makes them care, desire, trust, and connect. Then, we make sure that our clients, both online and offline, live up to every facet of that story.